Google Business Profile Checklist

Free Download: Google Business Profile Checklist for Small Businesses

If you run a small business and want to get found locally on Google without spending a penny, this free Google Business Profile checklist is for you.

Your Google Business Profile (formerly Google My Business) is one of the most powerful — and most underused tools in local SEO. When someone searches “florist near me”, “beauty therapist in Ayr” or “independent shop South Ayrshire”, Google Business Profiles appear before websites and social media.

This simple, one-page checklist shows you exactly how to optimise your profile so it works harder for your business bringing in more visibility, more trust and more enquiries.

What’s inside the checklist?

This practical, no-jargon checklist walks you through:

• Claiming and verifying your Google Business Profile
• Writing a keyword-rich business description that helps you rank locally
• Choosing the right business category (a big ranking factor)
• Adding services, products and accurate opening hours
• Uploading high-quality photos that build trust
• Connecting WhatsApp Business for instant customer contact
• Linking your social media profiles
• Collecting and responding to Google reviews properly
• Posting regular updates to show Google you’re active
• Making sure your business appears correctly on Google Maps

Everything is laid out clearly so you can tick it off as you go — no overwhelm, no tech waffle.

Who is this for?

This checklist is ideal for:

• Small business owners
• Local service providers
• Retailers and shop owners
• Beauty, wellbeing and therapy businesses
• Florists, creatives and makers
• Anyone responsible for their own marketing

If you rely on local customers finding you online, this is a must-have.

Why download this?

• Improve your local SEO for free
• Show up more often in Google Maps results
• Build trust before customers even visit your website
• Get found by people who are ready to book or buy
• Save time by knowing exactly what to focus on

This is one of the quickest wins you can make in your digital marketing — and it works quietly in the background, 24/7.

Download the checklist, spend 20–30 minutes updating your profile, and let Google do the heavy lifting.

If you want help getting it fully optimised or would rather have it done for you, I offer local SEO and Google Business Profile support as part of my digital marketing services.