Small business marketing support that brings clarity and direction

Marketing support for businesses that want to grow properly.

I work with small and growing businesses who are ready to take marketing seriously, but don’t want noise, fluff or disconnected tactics. Whether you need clearer messaging, better visibility, stronger foundations or senior-level guidance, my services are designed to support your business as it actually is, not how marketing blogs say it should be.

This page gives an overview of how I help. Each service can be used on its own, or combined into a more strategic, ongoing partnership.

How I support small businesses

My work sits across strategy, structure and execution. Some clients come to me with a specific problem to fix. Others want an experienced marketing lead they can rely on over time.

There’s no one-size-fits-all package. The support flexes depending on your business, your goals and your capacity.

Marketing strategy & fractional support

For business owners who need clear direction and senior input.

This is for you if marketing decisions feel heavy, reactive or high-stakes, and you want an experienced voice helping you decide what to focus on and why.

Support can include:

• marketing strategy and prioritisation

• positioning and messaging clarity

• oversight of channels and activity

• decision support and second-brain thinking

• ongoing fractional marketing director support

Ideal for growing businesses who want leadership without a full-time hire.

→ Small business marketing support & strategy

SEO services

For businesses who want to be found by the right people, without gimmicks.

SEO is about clarity, structure and trust. I help small businesses improve visibility in a way that supports sales and enquiries, not just traffic numbers.

Support includes:

• SEO audits and prioritised fixes

• keyword research and content planning

• on-page SEO and site structure

• local SEO and Google Business Profile

• ongoing SEO support

Practical, jargon-free and built to last.

→ SEO services

Shopify & eCommerce support

For businesses selling online, in store, or both.

I support Shopify businesses with everything from audits and rebuilds to full site builds and ongoing optimisation. This includes bricks-and-clicks setups using Shopify POS, where online and in-store sales need to work together.

Support includes:

• Shopify audits and improvements

• full Shopify builds

• product and collection copy

• SEO foundations for Shopify

• Shopify POS and retail support

Focused on clarity, conversion and ease of management.

→ Shopify services

Copywriting & web content

For businesses who need words that do a proper job.

I write clear, confident copy that explains what you do, builds trust and supports SEO and sales. Not clever for the sake of it. Just well-thought-through content that fits your business.

This includes:

• website copy

• product descriptions

• SEO-led blogs and content

• brand voice and messaging

Written by someone who understands how businesses actually sell.

→ Copywriting services

Who I work with

I work with eCommerce brands, independent retailers, service businesses, B2B consultancies and founders across the UK.

Most clients come to me because:

• marketing feels overwhelming or messy

• their website isn’t pulling its weight

• SEO has been ignored or half-done

• growth has made decisions harder

• they want clarity before spending more

Some projects are short and focused. Others evolve into long-term partnerships.

How I work

I’m practical, honest and proportionate.

I’ll:

• help you prioritise instead of piling more on

• explain what matters and what doesn’t

• challenge ideas when needed

• avoid unnecessary complexity

• say when marketing isn’t the real problem

My job is to make marketing feel clearer and more manageable, not louder.

Client reviews can be seen here

Let’s talk

If you’re looking for small business marketing support that’s strategic, grounded and genuinely useful, let’s start with a conversation.

You don’t need a polished brief. We’ll work out what makes sense from where you are now.

Book a call and we’ll decide what would genuinely help.

Small business marketing support: frequently asked questions

What does small business marketing support actually include?

Small business marketing support covers strategy, structure and delivery. That might mean clarifying your positioning, improving your website or SEO, supporting launches, or providing ongoing strategic guidance. The focus is on helping you make better marketing decisions, not just doing more activity.

Do I need a marketing consultant or a marketing agency?

That depends on what you need.

If you want hands-on execution across lots of channels with a team, an agency can make sense. If you want senior thinking, clarity and joined-up decision-making, a marketing consultant or fractional marketing director is often a better fit. You work directly with someone experienced, without agency overheads.

What is fractional marketing support?

Fractional marketing support gives you access to senior marketing leadership on a flexible basis. Instead of hiring a full-time marketing director, you get strategic input, oversight and guidance for part of the time, shaped around your business and budget.

Is this suitable for very small businesses?

Yes, as long as you’re ready to invest in marketing properly.

This type of support works best for businesses with established revenue who want clarity and direction. If you’re just starting out or looking for the cheapest option, this may not be the right fit yet.

Can you help if I don’t know what I need?

Yes. Many clients start there.

Part of my role is helping you work out what actually needs attention and what doesn’t. We’ll look at where your business is now, what’s feeling stuck, and what would make the biggest difference next.

Do you offer ongoing marketing support?

Yes. Ongoing support is available on a monthly basis and can include strategy, oversight, SEO, content, Shopify support or a mix of all three. This works well for businesses who want continuity and senior input over time.

Can you work alongside my existing team or freelancers?

Absolutely.

I often work alongside in-house teams, designers, developers or freelancers, providing clarity, direction and senior oversight so everyone is pulling in the same direction.

Is this support only for online businesses?

No.

I work with eCommerce brands, service businesses, B2B consultancies and independent retailers, including bricks-and-clicks businesses using Shopify POS. The principles are the same, even if the channels differ.

How quickly will I see results?

Some clarity comes quickly. Bigger results take time.

Often the first shift is confidence and focus, knowing what to prioritise and what to stop doing. SEO, content and longer-term marketing improvements build steadily rather than instantly.

Do you offer fixed packages or bespoke support?

Support is bespoke.

I don’t believe in one-size-fits-all packages for marketing strategy. We’ll shape support around your business, your goals and your capacity.

How do I get started?

Start with a conversation.

We’ll talk through your business, your goals and whether this level of support makes sense. From there, we can agree next steps that feel proportionate and useful.