Copywriting

Clear words that do a proper job

Good copy doesn’t shout. It explains, reassures and nudges people to act.

I write copy that helps people understand what you do, why it matters and what to do next. Not clever for the sake of it. Not generic. Just clear, confident words that support your business goals.

With 25 years in marketing and 10 years running an eCommerce business, I write from experience, not just theory. I understand customers, decision-making and the small details that make people trust you enough to buy or get in touch.

What I write

I write copy for businesses that want clarity, consistency and results.

Website copy

Including:

  • Home pages

  • About pages

  • Service pages

  • Contact pages

I help you explain what you do in a way that feels natural, confident and easy to follow. No waffle. No buzzwords.

Product descriptions

For Shopify and eCommerce businesses who want:

  • clearer product benefits

  • better SEO

  • fewer abandoned baskets

Good product copy answers questions before they’re asked and removes doubt at the point of purchase.

SEO blogs and content

I write blog content that:

  • supports SEO properly

  • attracts the right audience

  • sounds human, not robotic

This includes cornerstone content, supporting blogs and SEO-led articles that actually earn their place on your site.

Brand voice and messaging

If your copy feels inconsistent, awkward or like it was written by three different people, I can help you:

  • define your tone of voice

  • create clear messaging

  • bring consistency across your website and marketing

This is especially useful for growing businesses or rebrands.

How I work

I don’t start with a blank page and vibes.

I take time to understand:

  • your business

  • your customers

  • how you sell

  • what you’re trying to achieve

Then I write copy that fits you, not a template.

I’ll also tell you honestly if something isn’t needed, isn’t working, or can wait.

Who this is for

My copywriting is a good fit if you:

  • want copy that sounds like a real person

  • need words that support SEO and sales

  • are tired of rewriting things yourself

  • want clarity and confidence, not clever tricks

I work with eCommerce brands, retailers, service businesses, B2B consultancies and creative founders across the UK.

Pricing and next steps

Copywriting can be a standalone project or part of a wider piece of work, such as a website rebuild or SEO strategy.

If you’re not sure what you need yet, that’s fine. Most clients aren’t.

Get in touch and we’ll talk it through.