Marketing Support & Strategy

Fractional marketing leadership for growing businesses

Small business marketing doesn’t need to be overwhelming. But it does need to be led.

I work with business owners who have reached a point where marketing decisions really matter. Where time, money and energy are finite, and doing the wrong thing is expensive. This service is about clarity, direction and senior-level support, not tactics for the sake of it.

Think of this as fractional marketing director support, without the cost or commitment of a full-time hire.

If marketing feels noisy, reactive or heavier than it should be, this is where we simplify it.

Let’s book a call and work out what would genuinely help.

A bit about me

Hi, I’m Steph Briggs.

I’m a marketing consultant and copywriter with 25 years’ experience, and I’ve spent 10 years running my own eCommerce business. I’ve also run a physical shop, managed customer service, dealt with staffing, stock, margins and all the practical realities that don’t show up in marketing textbooks.

That means I don’t look at marketing in isolation. I look at it in the context of how your business actually runs.

My role isn’t to give you more to do. It’s to help you make better decisions.

What this kind of support looks like

Fractional marketing support gives you access to senior marketing leadership on a flexible basis. I step into your business at a strategic level and help you lead marketing properly, without needing to hire a full-time marketing director.

That means:

  • clear direction

  • joined-up thinking

  • confident decision-making

  • and marketing that supports the business, rather than dominating it

I’m involved enough to make a difference, but flexible enough to scale up or down as needed.

What I do as your fractional marketing lead

Every business is different, but fractional support typically includes a mix of the following.

Marketing strategy and direction

Helping you decide:

  • what to focus on now

  • what can wait

  • what to stop doing

  • where investment will make the biggest difference

This often replaces reactive decision-making with a clear, calm plan.

Oversight of marketing activity

Rather than “doing all the marketing”, I help make sure the right things are being done properly.

This can include:

  • reviewing positioning, messaging and brand clarity

  • sense-checking social media so it supports your business rather than runs it

  • improving online visibility through SEO and Google Business Profile

  • reviewing campaigns, launches or promotions before time and money are spent

  • making sure website, content and visibility all point in the same direction

Where delivery is needed, I can do the work myself or help you brief and manage others properly.

Ongoing strategic support

Many clients work with me on an ongoing basis as a sounding board and second brain.

This often involves:

  • regular check-ins

  • reviewing priorities and progress

  • pressure-testing ideas

  • helping you decide what to invest in next

  • stepping in hands-on when needed

This is particularly valuable during growth, change or periods of uncertainty.

Support during growth or transition

Fractional support is especially useful when a business is:

  • growing and outgrowing its current setup

  • refocusing or restructuring

  • launching new products or services

  • moving from founder-led to team-led marketing

Marketing decisions change as the business changes. I help you adjust without panic or overcomplication.

Who this is for

This level of support is a good fit if you:

  • run a small or growing business with established revenue

  • want senior marketing input, not junior execution

  • are prepared to invest in getting marketing decisions right

  • don’t want an agency, but do want leadership

  • value clarity, experience and commercial judgement

I work with eCommerce brands, retailers, service businesses, B2B consultancies and founders across the UK.

If you’re looking for ad hoc help or the cheapest option, this probably isn’t the right fit. If you want marketing to feel calmer, clearer and more intentional, it likely is.

How we work together

Fractional support usually runs on a monthly basis, with a clear scope and regular check-ins.

Support can flex to include:

  • strategy and planning

  • oversight and decision support

  • hands-on delivery where it adds value

  • briefing or managing other specialists

The aim is always the same: better decisions, less noise and steady progress.

How I work

I’m practical, direct and proportionate.

I’ll:

  • focus on what will genuinely move the business forward

  • explain trade-offs clearly

  • challenge ideas when needed

  • avoid unnecessary complexity or busywork

  • say when marketing isn’t the real issue

My job is to help you lead marketing with confidence, not drown in it.

Why work with me?

  • 25 years of marketing experience

  • 10 years running an eCommerce business

  • Real understanding of small business realities

  • Experience across bricks-and-clicks retail, eCommerce, B2B and services

  • Clear, honest communication

You work directly with me. No layers. No padding.

Let’s talk about fit

Fractional marketing support only works if it’s the right level for your business.

If you’re looking for senior marketing input, clearer direction and a calmer way of making decisions, let’s book a call and talk it through. We’ll look at where you are now, where you want to go, and whether this kind of support makes sense.