SEO

SEO services that help the right people find you

Search visibility without the nonsense.

SEO doesn’t need to feel technical, mysterious or overwhelming. Done properly, it helps the right customers find your business, understand what you offer, and trust you enough to take the next step.

I offer practical SEO support for UK-based small businesses, with a strong focus on eCommerce, retail and service-led brands who want steady, sensible growth rather than quick wins that don’t last.

If SEO has been ignored, half-done or feels like a dark art, this is where we straighten it out.

Let’s book a call and work out what would genuinely help.

A bit about me

Hi, I’m Steph Briggs.

I’m a marketing consultant, copywriter and digital marketing manager with 25 years in marketing and 10 years as a director of an eCommerce business. I’ve relied on SEO myself to bring in traffic, enquiries and sales, so I understand the difference between what sounds good and what actually works.

I don’t treat SEO as a bolt-on. It’s part of how your website is structured, written and maintained over time.

My approach is calm, commercial and grounded in how people actually search, read and decide.

How I can help with SEO

SEO audits

If you’re not sure what’s going wrong, an audit is the best place to start.

An SEO audit looks at:

  • site structure and technical basics

  • on-page SEO and content quality

  • keywords you’re ranking for (and missing)

  • internal linking and clarity

  • issues quietly holding you back

You’ll get clear feedback, written in plain English, with priorities rather than a long to-do list.

Keyword research and content planning

SEO works best when it’s intentional.

I’ll help you:

  • identify keywords that actually matter to your business

  • understand search intent, not just search volume

  • plan content that supports sales, not just traffic

  • avoid wasting time on keywords that won’t convert

This is especially useful if you’ve been “blogging away” without seeing results.

On-page SEO and optimisation

Often, the biggest wins are already sitting on your site.

I can help with:

  • improving page titles and meta descriptions

  • strengthening headings and page structure

  • optimising product, service and category pages

  • fixing duplication and content confusion

  • improving clarity for users and search engines

These changes often make a noticeable difference without rebuilding everything.

SEO copywriting

SEO copy doesn’t have to sound robotic.

I write and optimise:

  • website pages

  • product descriptions

  • collection and category pages

  • blogs and supporting content

The goal is always the same: clear content that answers real questions and builds trust, while still doing its job in search.

Local SEO and Google Business Profile

If you rely on local customers, this matters.

I can help with:

  • optimising your Google Business Profile

  • local keyword targeting

  • location-based content

  • improving visibility in local search results

This is particularly effective for retailers, service providers and treatment-led businesses.

Ongoing SEO support

SEO isn’t a one-off task.

Many clients work with me on an ongoing basis to:

  • improve content over time

  • build authority gradually

  • respond to changes without panic

  • keep their site healthy and relevant

This is steady, sensible SEO, not constant chasing.

SEO: frequently asked questions

What is SEO?

SEO stands for search engine optimisation, but in simple terms it means making your website easier for the right people to find on Google.

Good SEO helps your site show up when someone searches for what you sell or offer, explains things clearly once they arrive, and gives them confidence to take the next step.

Is SEO just about keywords?

No. Keywords matter, but SEO is really about clarity.

It’s about how your website is structured, how clearly you explain what you do, how helpful your content is, and whether your site feels trustworthy. Keywords support that, they don’t replace it.

Do I need SEO if I already use social media?

Yes, if you want something that lasts.

Social media is a bit like a hot bath. It’s lovely while you’re in it, but once you get out, you go cold pretty quickly. Posts disappear fast, algorithms change, and most people are scrolling rather than actively looking.

SEO works differently. When someone goes to Google, they’re usually searching with intent. They’re looking for a solution, a product or an answer. That means they’re much closer to taking action than someone who’s just happened across your post while scrolling.

Social media is great for visibility and connection. SEO is what quietly brings in people who are ready to buy, book or enquire.

What’s the difference between scrolling and searching?

When people scroll, they’re browsing. When they search, they’re deciding.

Someone on social media might discover you by chance. Someone on Google is actively looking for something specific. SEO helps you show up at that moment, when intent is higher and decisions are closer.

How long does SEO take to work?

SEO isn’t instant. Some changes can make a difference fairly quickly, especially on existing sites, but meaningful results usually build over a few months.

The upside is that those results tend to last, rather than disappearing the moment you stop paying or posting.

Do I need to blog every week for SEO?

No. That’s a common myth.

You need the right content, not lots of content. Often that means improving existing pages, rewriting product or service pages, or adding a few strong pieces of content that answer real customer questions.

Can SEO help my Shopify store?

Yes. Shopify stores benefit hugely from good SEO, especially around product pages, collections, structure and content.

Most Shopify SEO issues aren’t platform problems, they’re clarity problems.

What about AI, ChatGPT and GEO? Does SEO still matter?

Yes, and in some ways it matters more.

AI tools rely on clear, well-structured, trustworthy content. If your website explains what you do clearly, answers real questions and is easy to understand, it’s far more likely to be picked up, referenced or summarised by AI tools.

GEO (Generative Engine Optimisation) isn’t about chasing trends. It’s about strong SEO fundamentals done properly.

Do I need to change how I write because of AI?

Not radically.

The best approach is still to write for real people first. Clear explanations, natural language and genuinely helpful content tend to work best for search engines and AI alike.

Common SEO myths (and what’s actually true)

“SEO is dead”

It isn’t. It’s just changed.

People still search. They still ask questions. Clear, useful websites still win.

“I just need to post more blogs”

Probably not.

Improving what you already have often does far more than adding another half-read blog post.

“If I rank number one, the sales will follow”

Not necessarily.

SEO brings people in. Your website does the convincing.

“SEO is all about keywords”

Keywords matter, but structure, clarity and usefulness matter more.

“AI means SEO doesn’t matter anymore”

If anything, it matters more.

AI needs good information to work with. Clear sites win.

“SEO is a one-off job”

It builds over time. A strong foundation lasts, but it still needs attention.

“SEO is too technical for me”

It doesn’t have to be.

You don’t need to understand algorithms. You just need clear content and sensible structure.

“My business is too small for SEO”

Small businesses often benefit the most.

SEO helps you compete without a huge advertising budget.

How I work

I keep SEO proportional.

I’ll:

  • explain what matters and why

  • focus on actions that support your business goals

  • avoid unnecessary tools or busywork

  • tell you honestly if SEO isn’t the right priority right now

SEO should support your business, not take it over.

Let’s talk SEO

If you want SEO that’s thoughtful, practical and properly integrated into your website, let’s book a call and work out what would genuinely help.

You don’t need a perfect brief. We’ll start with where you are.