Zana Busby, Psychology That Moves People & Performance

Business & Consumer Psychologist | Leadership Speaker | Workplace Wellbeing Specialist

Human behaviour isn’t abstract, it drives leadership, loyalty, culture, decisions and growth.

Zana Busby is a Business & Consumer Psychologist who translates psychological science into practical, commercially relevant action.

With a background in mental health, personal development and an MSc in Business Psychology, Zana brings evidence-based insight, emotional intelligence and strategic clarity to every audience she works with.

Her sessions sit at the intersection of psychology and performance — helping organisations understand what truly drives people, from customers to colleagues to leadership teams.

Why Book Zana Busby?

Because understanding people is the most powerful growth lever in any organisation.

Zana makes psychology useful, relevant and immediately actionable. Delegates don’t just listen, they leave with practical tools they can apply straight away to lead better, communicate better and perform better.

Her delivery style is:

• Charismatic, engaging and grounded
• Insightful but practical — never just theory
• Human-centred, with real stories and relatable examples
• Visually clear, with frameworks that stick

Audiences lean in, take notes and continue the conversation long after the session ends.

Signature Speaking Themes

Consumer Behaviour & Loyalty Psychology

Understanding why customers buy — and why they stay.

• Why emotional drivers outweigh logic
• What builds trust, identity and long-term loyalty
• How to design human-centred customer experiences

Emotional Intelligence & Leadership

Leading with awareness, clarity and impact.

• How self-awareness improves decision-making
• Regulating emotion under pressure
• Building authentic, trust-led leadership styles

Workplace Wellbeing & Psychological Safety

Because culture drives performance — not perks.

• Creating psychologically safe environments
• Reducing burnout while sustaining excellence
• Behavioural strategies that build healthier teams

Team Dynamics & Communication

Unlocking collaboration through psychology.

• Understanding personality styles and conflict triggers
• Practical tools for stronger collaboration
• Frameworks for constructive, confident conversations

Human-Centred Customer Experience

Where internal culture meets external impact.

• Why customers need to feel understood
• Aligning team culture with brand experience
• Psychological principles that shape memorable interactions

AI, Innovation & Human Balance

Keeping humanity central in a tech-driven world.

• Balancing efficiency with empathy
• Leading change without losing trust
• Embedding psychology into digital transformation

Credibility — Global, Engaging & In Demand

Zana has delivered keynote talks and leadership sessions to audiences of 200–600+ delegates across major international conferences, including:

• Dialogkonferansen — Nordic CRM, CX & Digital Marketing
• ABP Workforce Experience Conference — London
• International E-Commerce & Retail Forum — Moscow
• The Checkout Conference — Dublin
• Customer Loyalty Conference — Stockholm
• Automotive Retail & Distribution Conference — Düsseldorf
• The Economist Meet Up — Skopje
• Future of Retail — Sofia
• Invest Northern Ireland — The Why Behind the Buy
• The Delivery Conference (Metapack) — London
• Pro-Femina Women’s Leadership Conference — Skopje

Multilingual Advantage:
Zana speaks fluent English, Macedonian, Serbo-Croatian, Bulgarian and Russian — making her an exceptional choice for international conferences and cross-regional events.

Trusted, Tailored & Commercially Relevant

No recycled slides. No generic talks.

Every session is built around the audience, industry and event objective.

Zana works closely with organisers to ensure content lands with relevance and impact — blending psychological depth with practical business application.

It’s why event hosts regularly rebook her — and why delegates queue up afterwards to continue the conversation.

Booking & Enquiries

If you’re looking for a speaker who can connect leadership, culture, customer behaviour and performance through the lens of psychology. Zana delivers insight that sticks and change that lasts.

Enquire about:

• Keynote speaking
• Leadership conferences
• Workplace wellbeing events
• Customer experience summits
• Retail & eCommerce forums
• Panel discussions & fireside chats
• Corporate training & workshops

Get in touch to discuss availability, themes and event objectives.

Signature Quote

“The most powerful strategy in any organisation is human psychology.”
— Zana Busby