Shopify SEO Checklist

50 Ways to Boost Your Shopify Store Visibility

A practical Shopify SEO checklist for small businesses

If you run a Shopify store and SEO feels vague, overwhelming or half-done, this checklist is designed to give you clarity.

50 Ways to Boost Your Shopify Store Visibility is a practical, step-by-step SEO checklist you can work through at your own pace. It covers the fundamentals that actually move the needle for Shopify stores, without jargon or guesswork.

This isn’t theory. It’s the same structure I use when auditing and improving real Shopify sites for clients.

What’s inside

The checklist is broken down into clear, manageable sections, including:

• Store setup basics
  Making sure your Shopify store is indexed properly, set up correctly for UK customers, and easy for search engines to understand.

• Keyword research (in plain English)
  How to find the phrases your customers are actually searching for, with a focus on long-tail and UK-specific keywords.

• On-page SEO
  Titles, meta descriptions, headings, URLs and product descriptions, explained clearly so you know what to fix and why.

• Content optimisation
  What to write, where to add FAQs, how to use reviews and blog content to support visibility and trust.

• Images and video
  Simple steps to improve speed, accessibility and SEO using alt text, file names and compression.

• Mobile optimisation
  Making sure your store works properly where most customers actually browse.

• Technical SEO and speed
  Sitemaps, broken links, redirects, apps, themes and site speed, without getting overly technical.

• Backlinks and visibility
  Realistic ways to build credibility and visibility without spammy tactics.

• Analytics and monitoring
  How to track what’s working so SEO doesn’t become a one-off task.

Who this is for

This checklist is ideal if you:

• run a small Shopify store

• want to improve visibility without hiring an agency

• feel unsure what to fix first

• want something practical rather than theoretical

• prefer clear instructions over “SEO speak”

You don’t need any special tools to get started. Just your Shopify admin and a bit of time.

What this isn’t

This isn’t:

• a magic shortcut

• a promise of instant rankings

• a replacement for bespoke SEO support

It is a solid foundation and a very good place to start.

Format

• Downloadable PDF

• Instant access

• For personal business use