Browser-to-Buyer Conversion Checklist

Getting more eyes on your business is only useful if some of those people go on to buy.

I created this free Browser-to-Buyer Conversion Checklist following my Enterprise Nation Turning Browsers Into Buyers: Practical Marketing That Converts webinar.

It’s designed to help small business owners take a fresh look at what happens after someone discovers their business, whether that’s through a website, social media, a physical shop, an event or a pop-up.

Because visibility is only the beginning.

Use the checklist to spot where you could be losing customers

Work through five key areas of your customer journey:

• Get understood – is it immediately clear what you offer, who it’s for and why someone should choose you?
• Build trust – are you giving customers enough reassurance and proof to feel confident buying?
• Reduce friction – are you accidentally making it harder than it needs to be to take the next step?
• Help people choose – are your products, offers and messaging making decisions easier?
• Follow up properly – what happens after someone shows interest or buys from you?

Each section includes practical questions to audit your own marketing, plus a simple action you can take to improve it.

This isn't a 37-page ebook you'll download with good intentions and never open again. It's a practical checklist you can use to identify the small changes that could make a meaningful difference to conversion.

Before you spend more money getting found…

Make sure you're making the most of the attention you already have.

Download the free Browser-to-Buyer Conversion Checklist and choose your first three improvements.