In-Depth Website Audit and Sales Improvement Report

Find out what is helping your website sell, what is holding it back and what to fix first

Your website may look perfectly respectable, but that does not necessarily mean it is working hard enough for your business.

Customers might be struggling to find the right product, missing important information, losing confidence before checkout or leaving because the buying journey feels harder than it should.

My in-depth website audit gives you an experienced, honest review of your website from both a marketing and commercial perspective. I look at your site through the eyes of your customers, while also considering SEO, usability, trust and sales.

You will receive a detailed, personalised report showing what is working, what needs improvement and where the strongest opportunities lie.

What will the audit help you do?

The audit is designed to help you:

• make it easier for customers to find what they need
• improve trust and confidence in your business
• strengthen product and service pages
• identify where visitors may be dropping out
• improve the journey from homepage to enquiry or checkout
• spot opportunities to increase sales and average order value
• strengthen your SEO and visibility on Google
• prioritise the changes most likely to make a commercial difference
• avoid wasting money on unnecessary design changes, apps or marketing

You will not receive a generic checklist or a report full of technical jargon. Every recommendation will be based on your website, your customers and your business goals.

What is included?

Your website audit may include a review of:

• homepage messaging and first impressions
• navigation and menu structure
• mobile and desktop usability
• website speed
• product, service or collection pages
• calls to action
• trust signals, reviews and reassurance
• customer journey and checkout experience
• opportunities for cross-selling and upselling
• SEO titles and meta descriptions
• website copy and brand messaging
• blog and content opportunities
• email sign-up and lead generation
• wholesale or trade pages, where relevant
• quick wins and longer-term priorities

I will also highlight what is already working well, so you know what to retain and build upon.

What you will receive

You will receive a detailed PDF report containing:

• clear findings and recommendations
• examples of problem areas
• practical suggestions for improvement
• priority actions
• quick wins
• longer-term opportunities
• explanations of any technical terms used

The report is written in plain English, so you will understand not only what needs changing, but why it matters.

Who is this for?

This audit is ideal for:

• independent retailers
• ecommerce businesses
• Shopify website owners
• bricks-and-clicks businesses
• product-based brands
• service businesses
• businesses preparing for a website redesign
• business owners who know their website could work harder but are unsure where to begin

What happens after you order?

Once you have purchased the audit, I will send you a short questionnaire to learn more about your business, customers, goals and current concerns.

I will then carry out the review and prepare your personalised report.

Your completed audit will be delivered within 5-15 working days.

A follow-up call can be included or offered separately to talk through the findings and help you decide what to tackle first.

Is this audit suitable for every website?

This product is priced for a small to medium-sized business website or ecommerce store with a manageable number of pages and products.

Larger ecommerce websites, wholesale websites, multi-site businesses, international stores or websites with particularly complex functionality may require a more extensive review and will be quoted separately.

Please get in touch before purchasing if you are unsure whether your website falls within the standard audit scope. I will confirm the most appropriate option and provide bespoke pricing where needed.

A clearer website. A more confident plan.

This audit will not simply tell you that your font is too small or your images need changing.

It will help you understand whether your website is clearly explaining what you offer, building enough trust, guiding customers properly and supporting sales.

You will come away with a clear, commercially focused plan for improving your website, without needing to become a technical expert yourself.

Purchase your in-depth website audit and find out what your website needs to do next.