Indie Retailer Growth Checklist

More marketing isn’t always the answer. Sometimes you need to make more of the attention, customers and opportunities you already have.

I created the Get Noticed. Get Chosen. Get Growing. Retail Growth Checklist to help independent retailers take a practical look at what’s working, what’s getting in the way and where the best opportunities for growth might be hiding.

Originally created to accompany my talk at Top Drawer, it’s designed for independent shops, eCommerce businesses and bricks-and-clicks retailers who want to grow without simply throwing more money at marketing.

The checklist takes you through three areas:

Get Noticed
Are enough of the right people finding you? Look at your visibility, marketing channels, local presence, website, social media and where your marketing budget is actually going.

Get Chosen
Once customers find you, are you giving them enough reasons to buy? Audit your messaging, trust signals, product descriptions, merchandising and customer journey to spot the friction that could be costing you sales.

Get Growing
Are you making enough of the customers you’ve already won? Explore opportunities to increase spend, encourage repeat purchases, generate recommendations and build stronger customer relationships.

There are quick challenges throughout to get you looking at your business through your customer’s eyes, plus space to choose three priority actions rather than finishing with an overwhelming to-do list.

Because retail growth doesn’t have to mean doing more of everything.

Sometimes it means getting clearer about what works.

Download your free Retail Growth Checklist and choose the three things you’re going to improve first.