Why Your Small Business Needs a Freelance Marketing Manager
Running a small business is no small feat. From product development to customer service, your to-do list is endless. And then there’s marketing—a mysterious mix of creativity, strategy, and analytics that’s vital to growth but often feels like another full-time job. That’s where I come in.
As a seasoned Digital Marketing Specialist, I’m here to lighten your load, grow your brand, and transform your marketing chaos into a well-oiled, revenue-driving machine. I’ve worked with powerhouse brands like RAC PLC and Porsche, and I’ve also rolled up my sleeves for small businesses just like yours. Whether you’re navigating Shopify, need help boosting your SEO, or want email campaigns that actually convert, I’m your go-to expert.
Let me show you why hiring me as your freelance marketing manager is the best decision your business will make this year.
Who Am I? (Hint: Not Your Average Marketer)
I’m Steph Briggs, a Digital Marketing Specialist with a proven track record of skyrocketing sales and building unforgettable brands. Over 20 years, I’ve worn many hats: sales manager, business owner, marketing consultant, and even award-winning interior shop Director.
But my superpower? Helping small businesses punch above their weight.
From launching high-street stores into full-fledged eCommerce empires to crafting SEO-friendly copy that gets Google’s attention, I know how to turn big ideas into profitable results.
Brands I’ve Worked With
You’re probably wondering, “What’s your pedigree?” Here’s a sneak peek:
- RAC PLC: Where I sharpened my business development skills, building B2B partnerships that delivered real value and was first promoted to “Marketing Manager”.
- Porsche: Because who wouldn’t want to learn luxury marketing from one of the world’s most iconic brands?
- La Di Da Interiors: My very own small business turned award-winning eCommerce powerhouse. I grew its turnover by a staggering 400% and built a loyal customer base with a 5-star service rating.
Why I’m Perfect for Your Small Business
Let’s face it: hiring a full-time marketing manager isn’t always feasible for small businesses. That’s where my freelance services come in, offering all the expertise without the overheads. Here’s what I bring to the table:
Shopify Savvy
Shopify is my playground. From designing your store to optimising it for conversions, I’ll ensure your eCommerce site isn’t just a pretty face—it’s a sales machine.
SEO Expertise
Think of SEO as the unsung hero of digital marketing. I craft search-engine-friendly content that brings your business out of hiding and into the limelight, driving organic traffic like a boss.
Social Media Magic
Need social media content that stops thumbs mid-scroll? I’ve grown engaged Instagram followings to over 4,000 and Facebook communities to over 10,000. With me, your socials won’t just exist—they’ll thrive.
Email Marketing That Converts
I don’t just write emails; I write emails that sell. With tools like Klaviyo and Omnisend in my arsenal, I’ll create campaigns that your customers can’t wait to open.
Budget-Friendly Brilliance
Not every small business has the budget of a corporate giant—and that’s okay. I’m a pro at making marketing magic happen on a shoestring budget.
How I Deliver Results
Real Talk: It’s Not Just About Numbers
Yes, I’ve increased click-through rates, slashed cost-per-acquisition, and delivered email campaigns with stellar conversion rates. But I also bring something more:
- A Strategic Mindset: I don’t just implement tactics; I build strategies that align with your goals.
- Award-Winning Creativity: My work has been featured in national media like Good Housekeeping and Country Life.
- Relationship Building: I’ve built partnerships with suppliers, secured media coverage, and developed customer loyalty that stands the test of time.
Awards and Achievements
Still on the fence? Let’s talk about accolades:
- Finalist, Test Valley Businesswoman of the Year
- Winner, Best Interiors Shop in Hampshire (twice!)
- Highly Commended, Cutting Your Carbon Footprint Award
- Member of the Chartered Institute of Marketing (MCIM)
What It’s Like to Work with Me
Think of me as your secret weapon. I blend the professionalism of a corporate marketer with the adaptability and tenacity of a small business owner. My approach is:
- Collaborative: Your goals are my goals.
- Transparent: No jargon, no smoke and mirrors—just clear, measurable results.
- Witty: Because who says marketing can’t be fun?
The Bottom Line
Your small business deserves big results, and I’m here to deliver. Whether you’re struggling with SEO, drowning in social media tasks, need a new website or just don’t know where to start, I’ve got the tools, experience, and passion to take your business to the next level.
Ready to Transform Your Marketing?
Let’s make your life easier and your business more profitable. Hire me as your freelance marketing manager today, and let’s start creating the results you’ve always dreamed of.
Drop me a line at steph@stephbriggs.co.uk or call me on 07969 511507.
Time to take the first step towards the marketing glow-up your business deserves. Don’t wait—your future customers are searching for you right now!
Your Essential E-Commerce & SEO Glossary: Decoding the Jargon
Let’s face it: the world of e-commerce and SEO can feel like a whirlwind of acronyms, buzzwords, and downright confusing lingo. If you’ve ever sat through a conversation about “long-tail keywords” or “schema markup” and nodded politely while wondering what on earth they meant, you’re in the right place.
Here’s your no-nonsense, sass-filled cheat sheet to help you master the language of the digital world and actually enjoy it. Yes, you heard me—fun and functional. Let’s go!
SEO (Search Engine Optimisation)
The crown jewel of digital marketing, SEO is all about tweaking your website so Google can’t help but show it off. Think keywords, content magic, and some behind-the-scenes tech wizardry to make your site climb the rankings.
Why it matters: Without SEO, your website is like a shop in the middle of nowhere—beautiful but invisible.
Organic Traffic
The holy grail of website visitors. These are the people who find you naturally, without needing an ad shoved in their face. It’s all about making your site so irresistible that Google can’t help but send people your way.
SERP (Search Engine Results Page)
Basically, the Google leaderboard. If your website isn’t showing up on page one, you’re missing out on a lot of potential customers.
Keywords
The magic words your ideal customers are typing into search engines, hoping to find you. They’re the breadcrumbs that lead people straight to your website.
Pro tip: Focus on keywords your audience actually uses—“eco-friendly jumpers UK” beats “sustainable knitwear solutions” any day.
Meta Description
This is the snappy little snippet that shows up under your link in search results. It’s your chance to grab attention and make people click. Think of it as your website’s pick-up line.
Alt Text (Alternative Text)
The unseen captions that describe your images. Alt text makes your site accessible for visually impaired users and gives you a cheeky SEO boost by letting Google know what your images are about.
Bounce Rate
Picture this: someone lands on your site, takes one look, and scarpers without clicking anything. That’s a bounce. Your bounce rate is the percentage of visitors doing this.
Aim for: A lower bounce rate. If people are leaving your site faster than a toddler in a room full of vegetables, it’s time to fix that!
Backlinks
These are links from other websites that point to yours, like digital high-fives saying, “This site’s worth checking out!” The more credible the source, the better.
Conversion Rate
This is the percentage of visitors who actually do what you want them to do—buy something, sign up for your newsletter, or maybe just give you a virtual thumbs-up.
Top tip: Make your calls-to-action (CTAs) clear, bold, and hard to resist.
Mobile Optimisation
Your website needs to look just as good (and work just as smoothly) on a mobile as it does on a desktop. If it doesn’t, you’re waving goodbye to a huge chunk of potential customers.
Long-Tail Keywords
These are longer, more specific search phrases, like “best vegan leather handbags UK.” Sure, they get fewer searches, but the people searching for them are ready to buy.
SSL Certificate
That little padlock icon next to your website URL? That’s your SSL certificate, proof your site is secure. Google loves it, and so do customers.
Site Speed
Nobody likes waiting, especially not online. If your website takes longer than a couple of seconds to load, visitors will click away faster than you can say “high-speed broadband.”
CRO (Conversion Rate Optimisation)
The art of turning more visitors into paying customers. This might mean tweaking your product pages, rethinking your CTAs, or even just making your checkout process smoother.
Schema Markup
Think of this as a translator for search engines. It’s a bit of code that tells Google what your site’s all about. It’s not glamorous, but it works wonders for your visibility.
Cart Abandonment
When a customer adds things to their basket but doesn’t check out. Infuriating, isn’t it? The trick is to figure out why and fix it—maybe it’s shipping costs, or maybe your checkout process is as confusing as Ikea instructions.
Why Does This Matter?
Knowing your SEO and e-commerce terms isn’t just about sounding smart in meetings—it’s about understanding the tools that can transform your online business. From attracting the right customers to keeping them coming back for more, these terms are the building blocks of success.
Ready to Save Time and Stress?
Mastering SEO is a full-time job, but lucky for you, it’s my job! I’ll help you cut through the jargon, optimise your site, and get it sparkling at the top of the search results.
Skip the headache—let’s make your e-commerce site the success it deserves to be. Get in touch today, and let’s make your online presence shine!
