The Ultimate Guide to Hiring a Freelance Marketing Manager for Your Business
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re you a business owner looking to elevate your marketing without committing to a full-time hire? You’re in the right place! This ultimate guide will walk you through hiring a freelance marketing manager to help grow your business.
In today’s fast-paced digital world, having a dedicated marketing expert is essential. They’ll craft winning strategies and execute them seamlessly, saving you time and effort.
With the rise of remote work, freelance marketing managers have become the go-to choice for businesses of all sizes. Their expertise, flexibility, and cost-effectiveness make them an invaluable asset.
This guide covers everything you need to know about hiring a freelance marketing manager. You’ll discover how to find the right person, assess their skills, set clear expectations, and establish a productive working relationship. Plus, we’ll share top tips for managing your freelancer effectively to achieve your marketing goals.
Don’t let the idea of hiring a freelancer overwhelm you. By the end of this guide, you’ll have all the knowledge and confidence to make the best decision for your business.
The Role of a Freelance Marketing Manager
A freelance marketing manager plays a crucial role in shaping and executing a business’s marketing strategy. Unlike in-house employees, freelancers bring diverse experience from working across different industries, allowing them to spot emerging trends and innovative approaches that can give your business a competitive edge.
They assess your current marketing efforts, suggest improvements, and implement impactful campaigns that align with your business goals. From digital advertising and social media management to content creation and analytics, freelance marketing managers are versatile professionals who tailor their approach to your brand’s unique needs.
A key advantage is their ability to work independently while collaborating with your team to ensure cohesive messaging across all channels. This strategic alignment leads to higher engagement rates and, ultimately, better results for your business.
Benefits of Hiring a Freelance Marketing Manager
One of the biggest benefits of hiring a freelance marketing manager is cost-effectiveness. Compared to a full-time employee, freelancers eliminate overhead costs like benefits, office space, and equipment expenses. This makes high-level marketing expertise accessible to small and medium-sized businesses on a budget.
Freelancers also bring specialised knowledge in areas like SEO, content marketing, and social media strategy. They stay up-to-date with the latest trends and tools, ensuring your marketing remains competitive and effective.
Flexibility is another significant advantage. As your business grows and your marketing needs evolve, a freelance marketing manager can adapt accordingly. Whether you need support for a one-off campaign or ongoing assistance, you can scale their workload up or down without the long-term commitment of a full-time hire.
When to Consider Hiring a Freelance Marketing Manager
There are several scenarios where hiring a freelance marketing manager makes sense:
- If your business is growing rapidly or entering a new market, and you need expert marketing guidance.
- If you have a specific project or campaign that requires specialist skills, such as launching a product or running a digital marketing campaign.
- If your current marketing efforts aren’t delivering results, and you need a fresh perspective to refine your approach.
Skills to Look for in a Freelance Marketing Manager
When hiring a freelance marketing manager, look for candidates with:
- Strong analytical skills – they should be comfortable interpreting data, tracking KPIs, and making data-driven decisions.
- Creative thinking – a great marketer can develop engaging campaigns, compelling copy, and eye-catching visuals that resonate with your audience.
- Excellent communication and project management skills – they need to work efficiently with your team, articulate marketing strategies clearly, and manage multiple projects effectively.
How to Find and Vet Freelance Marketing Managers
To find the right freelance marketing manager:
- Use platforms like Upwork, Fiverr, and LinkedIn to browse profiles, read reviews, and view portfolios.
- Network at industry events and ask for recommendations from other business owners.
- Conduct interviews to assess their experience, working style, and past successes.
Setting Expectations and Goals
From the outset, establish clear expectations around responsibilities, deliverables, and timelines. Define measurable goals, such as increasing website traffic or generating leads, to track their performance effectively.
Regular check-ins ensure that both parties stay aligned, allowing for adjustments to optimise your marketing strategy.
Collaborating and Communicating Effectively
Effective collaboration is key to a successful partnership. Use tools like Slack for quick updates, Trello for task management, and Zoom for regular catch-ups.
Encourage open communication and be receptive to new ideas. Recognising achievements and maintaining a positive working relationship will help you get the best results.
Evaluating Performance
Regularly review your freelance marketing manager’s performance by assessing their impact against set KPIs and gathering feedback from your team. Ongoing performance discussions help fine-tune your marketing strategy and strengthen your collaboration.
Conclusion: Take Your Business to the Next Level
Hiring a freelance marketing manager can be a game-changer. Their expertise, flexibility, and cost-effectiveness provide the support you need to navigate modern marketing challenges with confidence.
If you’re ready to take your marketing to the next level, let’s chat! Get in touch today to discuss how I can help your business grow, or request a personalised quote.
The Art of Persuasion: How Sales Copywriting Can Boost Your Business
Looking to take your business to the next level? You need more than just a great product or service—you need words that sell. That’s where sales copywriting comes in. It’s the silent selling secret sauce that turns casual browsers into loyal customers, using the power of persuasion to captivate, build trust, and drive conversions.
Whether it’s landing pages, product descriptions, or email campaigns, great sales copy is all about hitting the right notes—blending psychology, storytelling, and marketing savvy to make your audience sit up and pay attention. Get it right, and you’re not just selling; you’re creating an irresistible brand that customers can’t help but return to.
So, how do you master the magic of persuasive sales copy? Let’s break it down.
The Power of Persuasive Sales Copywriting
Sales copy isn’t just about stringing words together—it’s about crafting a narrative that resonates. Done well, it sparks interest, evokes emotion, and nudges your audience towards action. The best sales copy doesn’t feel like selling; it feels like an invitation they can’t refuse.
In today’s crowded market, businesses need more than just flashy visuals and catchy slogans. Your words are your weapon—helping you stand out, build relationships, and ultimately drive sales. With the right approach, you can turn hesitant prospects into enthusiastic buyers.
Know Thy Audience (Or Risk Talking to a Brick Wall)
To write persuasive sales copy, you need to know who you’re talking to. Understanding your ideal customer—their struggles, desires, and motivations—allows you to craft messages that hit home. Without this insight, your words are just background noise.
Go beyond the basics. What keeps them up at night? What problems do they desperately need solving? What phrases or jargon do they use? This isn’t just about demographics; it’s about getting inside their heads. When you speak their language, they’re far more likely to listen.
Stalk Your Competitors (Strategically, of Course)
Keeping an eye on the competition isn’t just smart—it’s essential. What are they saying? How are they positioning themselves? More importantly, where are they missing the mark?
By analysing their sales copy, you can spot gaps and opportunities. Maybe their messaging is too vague, too jargon-heavy, or just plain dull. That’s your chance to swoop in with copy that’s sharper, clearer, and more engaging.
Headlines: The Make-or-Break Moment
Your headline is the gateway to your sales copy. If it flops, everything else goes unread. The trick? Be clear, compelling, and impossible to ignore.
Use curiosity, urgency, or a bold statement to grab attention. Instead of “Boost Your Sales with Our Software,” try “Struggling to Sell? This Game-Changing Software Fixes That.” See the difference? The second one speaks directly to a problem, making it far more compelling.
Structure Matters (Because Nobody Reads a Wall of Text)
Great sales copy flows effortlessly, guiding readers towards a decision without them even realising it. Here’s how:
- Hook them early. Your opening line should grab attention and set the tone.
- Break it up. Subheadings, bullet points, and short paragraphs make your copy easy to scan.
- Highlight benefits, not just features. Features are what your product does; benefits are how it makes life better.
- Seal the deal with a killer call-to-action. More on that in a bit…
Tug at the Heartstrings (Or Stoke the FOMO)
Emotions drive decisions. Your job? To tap into them. Whether it’s the joy of success, the relief of solving a problem, or the dread of missing out, emotional triggers make your copy more persuasive.
Storytelling is a powerful way to do this. Instead of just listing what your product does, show how it changes lives. Testimonials and case studies are golden here—real people, real results, real trust.
Sell the Sizzle, Not Just the Sausage
Features tell. Benefits sell. Your audience doesn’t just want to know what your product is—they want to know what it can do for them.
For example, a laptop with “16GB RAM and an ultra-fast processor” is fine. But telling someone they can “run multiple apps seamlessly without slowdowns, making work stress-free” is far more compelling.
Social Proof: Because Nobody Likes Going First
Ever hesitated before buying something online, then felt reassured by glowing reviews? That’s social proof in action.
Testimonials, case studies, and even user-generated content can give your sales copy a credibility boost. When people see that others have had a great experience, they’re far more likely to trust you.
The Call to Action: Don’t Leave Them Hanging
A weak call to action (CTA) is like baking a perfect cake and forgetting the icing. You’ve done all the hard work—now tell them exactly what to do next.
Make your CTA clear, action-driven, and, if possible, time-sensitive. Instead of “Click Here,” try “Grab Your Free Trial Today—Offer Ends Soon!” The more compelling the CTA, the higher the conversion rate.
Test, Tweak, Repeat
Even the best sales copy can be improved. A/B testing different headlines, CTAs, or formats can reveal what truly resonates with your audience. Monitor performance, gather feedback, and refine accordingly. The more you test, the more you’ll learn—and the better your results will be.
Ready to Supercharge Your Sales Copy?
If your current copy isn’t converting, it’s time for an upgrade. Whether you need a complete rewrite or just a fresh pair of eyes, let’s chat. I craft words that sell—so you don’t have to. Get in touch today and let’s make your brand irresistible!
Unleashing the Power of Shopify: How a Shopify Expert Can Revolutionise Your E-Commerce Business
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re you looking to take your e-commerce business to the next level? Look no further than Shopify, the world’s leading e-commerce platform. With its robust features, user-friendly interface, and extensive customisation options, Shopify can be a game-changer for your business. But to truly harness the full power of Shopify, you need the expertise of a Shopify expert.
A Shopify expert is a certified professional specialising in optimising and customising Shopify stores to maximise their potential. With their deep knowledge of the platform and industry best practices, they can help you create a unique and engaging online store that delights customers and drives sales.
From designing a visually stunning storefront to integrating third-party apps and optimising your website for search engines, a Shopify expert can revolutionise your e-commerce business. They have the skills and experience to create a seamless and user-friendly shopping experience that keeps customers coming back for more. So why struggle with Shopify on your own when you can partner with a Shopify expert and unleash the full power of this incredible platform?
Understanding the Role of a Shopify Expert
A Shopify expert plays a pivotal role in the e-commerce landscape, acting as a bridge between the technical capabilities of the Shopify platform and the unique needs of your business. These professionals possess a deep understanding of Shopify’s features, tools, and best practices, enabling them to tailor the platform to suit individual business goals. By leveraging their expertise, they can help you navigate the complexities of setting up and managing an online store, ensuring that you maximise the potential of Shopify to drive sales and enhance customer experience.
In addition to technical know-how, Shopify experts are adept at understanding market trends and consumer behaviour. They stay up-to-date with the latest e-commerce innovations and provide insights into what works in your specific industry. This knowledge is essential for creating strategies that not only attract traffic but also convert visitors into loyal customers. By analysing data and identifying opportunities for improvement, a Shopify expert can help you fine-tune your online presence to align with market demands.
Moreover, the role of a Shopify expert extends beyond initial setup and optimisation. They often provide ongoing support and maintenance, ensuring that your store remains functional and competitive in a rapidly evolving digital landscape. Whether it’s troubleshooting issues, implementing new features, or enhancing security measures, their expertise is invaluable for the long-term success of your e-commerce business.
Why Hiring a Shopify Expert Is Crucial for Your E-Commerce Business
Hiring a Shopify expert is crucial for your e-commerce business for several reasons, the most prominent of which is efficiency. Building and managing an online store can be a time-consuming process, especially for business owners without a technical background. By enlisting the help of a Shopify expert, you can focus on your core competencies—such as product development, marketing, and customer service—while they handle the intricacies of the platform. This division of labour allows you to operate more effectively and devote your energy to growing your business.
Another critical factor is the potential for increased conversions and sales. Shopify experts are well-versed in the latest trends in e-commerce and know how to optimise your store for maximum impact. They can identify and implement strategies that enhance user experience, streamline navigation, and create compelling calls to action. By focusing on the customer journey, they can help reduce cart abandonment rates and increase overall sales, ensuring that your investment in their services yields significant returns.
Moreover, a Shopify expert brings a wealth of experience and best practices from working with various clients across different industries. This exposure allows them to offer tailored solutions specific to your business model and target audience. They can assess your current store setup, pinpoint areas needing improvement, and implement strategies proven to work. By leveraging their expertise, you’re not just getting a service—you’re gaining a partner committed to your success in the competitive world of e-commerce.
How a Shopify Expert Can Optimise Your Website for Conversions
Optimising your website for conversions is one of the key areas where a Shopify expert can make a significant difference. They employ a variety of strategies to enhance your online store’s performance, starting with user experience design. A well-designed website is intuitive and easy to navigate, guiding potential customers effortlessly from product discovery to checkout. Shopify experts assess the layout, visual elements, and overall usability of your site, making necessary adjustments to create a seamless shopping experience that encourages purchases.
Another critical aspect of conversion optimisation is the implementation of effective product descriptions and high-quality images. Shopify experts understand the importance of presenting your products in the best light possible. They can help you craft compelling product descriptions that highlight the features and benefits of your items while optimising them for search engines. Additionally, they can advise on photography best practices, ensuring that your visuals are appealing and help build trust with potential buyers.
Furthermore, A/B testing is a powerful tool in the arsenal of a Shopify expert. By experimenting with different website elements—such as call-to-action buttons, colours, and layouts—they can gather data on what resonates most with your audience. This data-driven approach enables continuous improvement, allowing your store to adapt to changing consumer preferences and behaviours. With a focus on analytics and performance metrics, a Shopify expert can make informed decisions that drive conversions and boost your bottom line.
Customising Your Shopify Store to Reflect Your Brand Identity
Brand identity is paramount in the competitive e-commerce landscape. A Shopify expert can help you customise your store to ensure that it resonates with your target audience and reflects your unique brand values. From the overall aesthetic to the tone of voice used in marketing materials, every aspect of your online presence should communicate your brand’s personality. Experts can guide you through the process of selecting themes, colours, and typography that align with your branding strategy, creating an engaging and cohesive visual experience for visitors.
Moreover, a Shopify expert can implement custom features that enhance brand storytelling. This could involve adding sections for customer testimonials, integrating a blog to share industry insights, or creating compelling landing pages for specific campaigns. The goal is to provide an immersive experience that encourages potential customers to connect emotionally with your brand. By weaving your brand story into your site’s architecture, you create a stronger bond with your audience, fostering loyalty and repeat business.
Additionally, the integration of social media can play a crucial role in showcasing your brand identity. A Shopify expert can seamlessly connect your store with your social channels, allowing for easy sharing of products and content. They can also set up social proof elements, such as reviews and user-generated content, which are vital for building trust and credibility. By effectively representing your brand across various platforms, you can reach a wider audience and establish a strong online presence that drives sales.
Leveraging Shopify Apps and Plugins to Enhance Your Online Store
One of the standout features of Shopify is its vast ecosystem of apps and plugins, which can significantly enhance your online store’s functionality. A Shopify expert is skilled at identifying which tools are most beneficial for your business model and goals. These apps can range from inventory management systems to marketing automation tools, enabling you to streamline operations and improve customer engagement. By leveraging the right apps, you can create a more efficient workflow that allows you to focus on scaling your business.
Moreover, using apps can also help you improve your store’s customer experience. For instance, integrating live chat support can provide immediate assistance to visitors, reducing friction during the shopping process. Similarly, loyalty rewards programmes can encourage repeat purchases by incentivising customers to return to your store. A Shopify expert can recommend and implement these solutions, ensuring they fit seamlessly into your existing setup and align with your brand objectives.
Additionally, keeping your store updated with the latest apps is essential for maintaining a competitive edge. New solutions are constantly emerging, offering innovative ways to engage customers and optimise sales. A Shopify expert not only helps you install and configure these apps but also stays informed about new releases and updates. This proactive approach ensures that your online store remains at the forefront of e-commerce technology, enabling you to adapt quickly to market changes and customer expectations.
Integrating Payment Gateways and Secure Checkout Options
A crucial aspect of any e-commerce business is the payment process. Ensuring that your Shopify store has secure and efficient payment gateways is essential for building trust with customers and driving conversions. A Shopify expert can guide you through the process of selecting and integrating the right payment options for your business, whether it be credit cards, digital wallets, or buy-now-pay-later services. They understand the intricacies of each gateway and can help you choose the ones that align with your target market’s preferences.
Furthermore, optimising the checkout process is vital for reducing cart abandonment rates. A Shopify expert can analyse your current checkout flow and identify potential barriers that may deter customers from completing their purchases. By streamlining the checkout process—such as minimising the number of steps required to finalise a transaction—experts can create a more user-friendly experience that encourages customers to follow through with their orders.
Additionally, security is a paramount concern for both merchants and consumers. A Shopify expert ensures that your store complies with the latest security standards, implementing SSL certificates and other protective measures to safeguard sensitive customer information. They can also educate you on best practices for maintaining security, such as regular updates and monitoring for potential vulnerabilities. By prioritising security, you foster a sense of trust and reliability that can significantly enhance customer satisfaction and loyalty.
Shopify SEO: Optimising Your Store for Search Engines
Search engine optimisation (SEO) is a critical component of driving organic traffic to your Shopify store. A Shopify expert possesses the knowledge and skills necessary to optimise your site for search engines, helping you achieve higher rankings and visibility. They start by conducting comprehensive keyword research to identify the terms and phrases that potential customers are searching for in relation to your products. This foundational step is essential for tailoring your content to meet the needs of your target audience.
Once the appropriate keywords are identified, a Shopify expert can help you optimise various on-page elements, such as product titles, meta descriptions, and image alt text. These changes ensure that search engines can effectively index your store and understand its relevance to specific queries. Additionally, they can assist in creating high-quality, engaging content that not only appeals to search engines but also provides value to your customers. This content can include blog posts, guides, and FAQs that address common questions and showcase your expertise.
Off-page SEO is also vital for building authority and driving traffic. A Shopify expert can develop a backlink strategy to acquire links from reputable websites within your industry. They understand the importance of social signals and can help you leverage social media to promote your content and products, further enhancing your store’s visibility. By utilising a comprehensive approach to SEO, a Shopify expert can ensure that your store attracts not only more visitors but also the right kind of visitors who are likely to convert into paying customers.
Shopify Analytics and Reporting: Tracking Your Store's Performance
Monitoring your store’s performance is essential for making informed business decisions, and this is where Shopify analytics comes into play. A Shopify expert can help you set up and interpret analytics tools that provide insights into customer behaviour, sales trends, and overall website performance. By analysing this data, you can identify which products are performing well, understand customer demographics, and uncover opportunities for growth.
Additionally, a Shopify expert can assist you in establishing key performance indicators (KPIs) that align with your business objectives. These KPIs could include metrics such as conversion rates, average order value, and customer acquisition costs. By tracking these indicators, you can gain a clearer picture of your store’s health and make necessary adjustments to your marketing and sales strategies. Regular reporting allows you to stay proactive rather than reactive, giving you an edge in a fast-paced e-commerce environment.
Furthermore, utilising data-driven insights enables you to tailor your marketing efforts more effectively. A Shopify expert can segment your audience based on their behaviour and preferences, allowing for targeted advertising and personalised promotions. By understanding what resonates with different customer segments, you can create campaigns that are more likely to convert, ultimately leading to higher sales and customer loyalty. With the right analytics and reporting in place, you’ll be equipped to make strategic decisions that drive your e-commerce success.
Conclusion: Unleashing the Power of Shopify with the Help of a Shopify Expert
In conclusion, partnering with a Shopify expert can be a transformative decision for your e-commerce business. Their specialised knowledge and experience enable you to unlock the full potential of the Shopify platform, allowing you to create a store that not only meets but exceeds customer expectations. From optimising your website for conversions to customising your store’s look and feel, experts provide invaluable insights and support that can elevate your business in a competitive market.
The benefits of hiring a Shopify expert extend beyond technical assistance; they also serve as strategic partners who understand the nuances of e-commerce. By leveraging their expertise, you can streamline operations, enhance customer experiences, and ultimately drive sales growth. As e-commerce continues to evolve, having a dedicated professional by your side ensures that you remain agile and responsive to changing market dynamics.
If you’re ready to take your e-commerce business to new heights, consider enlisting the help of a Shopify expert. Their guidance can empower you to navigate the complexities of online retail, helping you focus on what you do best—growing your business and delighting your customers. With the right support, you can truly unleash the power of Shopify and achieve remarkable success in the world of e-commerce.
Ready to take your Shopify store to the next level?
Let’s work together to create an online store that not only meets but exceeds your goals. As your friendly Shopify expert, I’ll help you navigate the platform, optimise your store, and drive growth with tailored solutions.
Email me at steph@stephbriggs.co.uk
Call or WhatsApp me on 07969 511507
Let’s get started today, your dream e-commerce store is just a call away.
How to Optimise Product Pages for Higher Conversions: Sparkle Your Way to Sales Success
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f you want your product pages to stand out and convert browsers into buyers, it’s time to work some SEO magic—and I’m not talking about sprinkling fairy dust (though that would be fun!). I’m talking about crafting SEO-friendly, conversion-boosting product pages that will have your customers hitting ‘add to basket’ faster than you can say “checkout.” Ready to give your product pages that all-important glow? Let’s dive in.
Why Product Pages Matter More Than You Think
Let’s face it—your product page is the digital equivalent of your shop window. It’s where the magic happens. If it’s not optimised properly, you might as well be closing the shutters on your potential sales. Think of it as a first date: you’ve only got a few seconds to impress. You need to ensure your page not only attracts visitors but convinces them to hit ‘buy.’
But here’s the good news: with a few simple tweaks and a bit of SEO know-how, your product pages can go from meh to marvellous. You’ll get that SEO-friendly sparkle and conversion boost that every business owner dreams of.
Tip 1: Optimise Titles for Both SEO & Clicks
Let’s kick things off with your title. It’s the first thing customers see on your product page, and it’s also what Google notices most. If you want your product pages to rank well in search results and entice potential customers, you need to get this right.
A good title is like a catchy headline: it tells people exactly what they’re getting and why they need it. Include relevant keywords, but don’t overstuff them. It’s all about balance. For example, instead of a generic “T-shirt,” try something more descriptive like “Organic Cotton T-shirt for Men – Eco-Friendly & Comfortable.” See how it’s more specific, and it targets key search terms like “organic cotton” and “eco-friendly”? That’s the SEO magic working in your favour!
Pro Tip: If you can, keep your titles under 60 characters, so they don’t get cut off in search results. You want your full message to be visible!
Tip 2: Write Product Descriptions that Sell
Your product description is your chance to shine. It’s where you get to tell the world exactly why your product is the one they need. But it’s not just about waxing lyrical—oh no! You’ve got to mix a little SEO in with that charm to ensure your page is discoverable and engaging.
Think of your product description as a mini sales pitch that combines all the features and benefits of your product. But don’t just list facts—sell the experience.
For example, instead of writing:
“Soft, organic cotton T-shirt, available in sizes S-XL.”
Write something like:
“Feel the difference with this ultra-soft organic cotton T-shirt. Whether you’re lounging at home or heading out for a casual day, its breathable, eco-friendly fabric keeps you comfortable and stylish all day long. Available in sizes S-XL, this T-shirt is perfect for the modern, environmentally conscious man.”
Notice the difference? You’re appealing to their emotions, desires, and values, and that’s what will make them click ‘add to cart.’ Plus, the description still includes important keywords like “soft,” “organic cotton,” and “eco-friendly,” which helps boost your SEO.
Tip 3: Use High-Quality Images that Tell a Story
A picture is worth a thousand words—and this is especially true when it comes to product pages. High-quality, clear images are essential for building trust with potential customers. No one wants to buy a product they can’t fully see. Great photos can help convey the quality and features of your product, making customers feel more confident in their purchase decision.
But don’t stop at just one image! Include multiple angles, close-ups, and even lifestyle shots that show your product in use. This helps customers visualise themselves using your product. The more they can imagine it in their lives, the more likely they are to buy it.
Pro Tip: Optimise your images for SEO too! Use descriptive file names like “organic-cotton-t-shirt-men.jpg” instead of “IMG001.jpg.” This gives Google more context and can help you rank for those valuable keywords.
Tip 4: Add Customer Reviews & Social Proof
There’s no better way to boost conversions than with a bit of social proof. Customer reviews are an absolute goldmine when it comes to both SEO and conversions. Positive reviews not only help your product rank higher on search engines, but they also build trust with your potential buyers. If someone else says your product is amazing, then it must be, right?
Encourage satisfied customers to leave reviews, and don’t be afraid to showcase them prominently on your product page. A glowing 5-star review with a photo of your product in use can make all the difference.
Pro Tip: Respond to reviews (both positive and negative)! Showing that you care about customer feedback adds credibility and builds brand loyalty.
Tip 5: Create a Sense of Urgency (Without Being Sleazy)
This is one of those tactics that can be extremely effective when done right. Creating a sense of urgency can get customers to make quicker decisions and avoid cart abandonment. You don’t have to pull any “limited-time offer” stunts (unless you want to, of course), but using phrases like “Only 3 left in stock” or “Hurry, sale ends tonight” can encourage customers to hit ‘buy now’ rather than thinking “I’ll come back later.”
However, be careful not to overdo it. If every product on your site has an urgent message, it can feel a bit too salesy and detract from the experience. A little urgency goes a long way when used thoughtfully.
Tip 6: Make Your ‘Add to Cart’ Button Irresistible
Let’s talk about that all-important ‘Add to Cart’ button. It’s one of the most crucial elements on your product page, so it needs to stand out!
Use bold, contrasting colours that draw attention. Keep the text simple, like “Add to Basket” or “Buy Now,” and ensure the button is easy to find—don’t bury it down the bottom of the page. The more obvious and accessible you make it, the more likely customers are to click.
Pro Tip: Make sure your checkout process is seamless and quick. The easier it is to go from ‘Add to Cart’ to ‘Complete Order,’ the higher your conversion rate will be.
Tip 7: Ensure Your Product Page is Mobile-Friendly
We can’t talk about optimising for conversions without mentioning mobile. More and more customers are shopping on their phones, so if your product page isn’t mobile-friendly, you’re likely losing out on a big chunk of potential sales.
Make sure your product pages load quickly, are easy to navigate, and look great on all devices. If the page is too slow or difficult to read on mobile, customers will simply bounce to a competitor.
Tip 8: Don’t Forget to Include Clear Shipping & Return Information
Nothing kills a sale quicker than hidden fees or confusing return policies. Be upfront about shipping costs, delivery times, and your returns process. Customers want to know what to expect, and if they feel confident that shopping with you is risk-free, they’re more likely to click ‘buy.’
Pro Tip: Offering free shipping or a simple, hassle-free returns policy can be a big incentive for customers to complete their purchase.
Time to Sparkle
Optimising your product pages is about more than just ranking well on Google—it’s about creating a seamless, engaging experience that turns visitors into loyal customers. With a bit of SEO savvy, a dash of creative flair, and a sprinkle of urgency, your product pages will shine brighter than ever before, driving higher conversions and keeping your customers coming back for more. Ready to give your product pages that sparkle they deserve?
If you’re looking for more tips or need help making your product pages irresistible, drop me a message. Let’s make your online store the best it can be!
The Ultimate Guide to SEO for Small Business Owners: A Sparkling Journey to Digital Success
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o, you’ve launched your small business, and you’ve got the products or services that people need—great! Now comes the fun part: ensuring your future customers can actually find you online. Cue dramatic music.
That’s where SEO (Search Engine Optimisation) steps in. And before you roll your eyes and mutter “not another techy buzzword,” let me assure you—SEO isn’t just some dull, behind-the-scenes task. It’s your golden ticket to making your business sparkle in the digital world, and I’m here to guide you through the process in a way that’s both practical and fun. Ready? Let’s go.
What Is SEO?
Imagine you’re hosting a fabulous party. You’ve got the music, the snacks, the vibe—but no one knows about it. You shout into the street hoping someone will hear, but no-one is there. SEO is like sending out personalised invitations to every person who would love your party (aka your business) so they can find you in the chaos of the internet.
In simple terms, SEO is the process of making sure your website ranks higher on search engines such as Google or Bing. The higher your site appears in search results, the more likely people are to visit your website, buy from you, and—let’s face it—fall in love with your brand.
Why Does SEO Matter for Small Businesses?
OK, I get it: you’ve got a million things to do—design your products, handle customer queries, check your emails —but if you’re not investing in SEO, you’re missing a huge opportunity to grow your business.
Think of SEO as the unsung hero of your marketing strategy. While flashy ads and social media posts can attract attention, SEO quietly works in the background, bringing organic traffic to your website without you having to pay for every click. It’s like planting seeds in Google’s digital garden and watching them grow into loyal, paying customers.
Where to Start with SEO for Your Small Business
Now that you’re sold on the idea of SEO, let’s get to the good stuff. Here are the foundational steps you need to get your small business site sparkling on the search results page…
1. Keyword Research: The Search for Hidden Treasures
Just like a pirate searches for buried treasure, you need to find the keywords your potential customers are searching for. Keywords are the words and phrases people type into Google when looking for something online.
You want to choose keywords that are relevant to your business but not so competitive that you’ll never rank for them. For example, if you sell vegan cupcakes in Manchester, “vegan cupcakes” might be a bit too competitive, but “best vegan cupcakes in Manchester” could be a goldmine for attracting local customers.
Tools like Google Keyword Planner or Ubersuggest are excellent for finding the right keywords to target. And once you’ve got your treasure map (aka keyword list), it’s time to sprinkle those keywords throughout your site. Don’t go overboard though—Google’s not a fan of keyword stuffing. A sprinkle, not a flood, works best.
2. On-Page Optimisation: Making Your Website a Search Engine’s BFF
Now that you’ve got your keywords, it’s time to make sure your website is optimised to perfection. Think of your website as a finely-tuned machine—it needs to be fast, functional, and easy to navigate to please both your users and the Googlebot (that little robot that crawls the web and helps Google rank pages).
- Title Tags and Meta Descriptions: These are like the first impressions you make on Google. They need to include your keywords and be enticing enough to make people click.
- Headings: Use headings (H1, H2, etc.) to break up content and make it easy for both users and Google to scan your pages.
- Image Alt Text: You know how the internet loves pictures? So does Google. But since Google can’t “see” images, you need to describe them in alt text to help it understand what’s in your photos.
Internal Linking: Connect your pages together with links. For example, if you’ve got a blog about vegan cupcake recipes, link it to your product page where customers can buy those cupcakes. This creates a solid web of connections for both Google and your users.
3. Create Killer Content: Where the Magic Happens
The best way to get noticed by Google (and your customers) is by producing fantastic content. Google’s job is to provide users with the most relevant and helpful answers to their queries, so if your content does just that, you’ll climb the rankings like a social media influencer on a Monday morning.
Start a blog and write posts about topics your audience cares about. Not only does this improve your SEO, but it also gives your customers a reason to return to your site again and again. Remember, this is your chance to inject some personality into your brand. If you’re a cupcake shop, share recipes, customer stories, or even baking tips. Your content should be informative, engaging, and—dare I say it—sparkly.
4. Mobile Optimisation: SEO for On-the-Go Customers
Let’s be real—most people are browsing on their phones these days. If your website isn’t mobile-friendly, you’re leaving potential customers frustrated and Google unimpressed. Make sure your site loads quickly and looks good on all devices. Google prioritises mobile-friendly websites, so this is non-negotiable.
5. Link Building: The Sparkly SEO Boost You Need
Backlinks are like a vote of confidence from other websites. The more high-quality websites that link to your content, the more Google trusts you. It’s a little like your business getting a glowing recommendation from an industry influencer—it signals to Google that your content is trustworthy and worth promoting.
You can earn backlinks by creating share-worthy content, guest blogging, or even building partnerships with complementary businesses. Just make sure the backlinks are from reputable sites—Google’s all about quality over quantity.
The Power of Patience: SEO Takes Time
Here’s the thing about SEO—it’s a long game. You won’t see instant results, but with persistence and consistency, your efforts will pay off. So keep tweaking, improving, and creating, and watch as your small business starts to shine brighter than a diamond in the digital world.
Ready to Sparkle in Search Rankings?
SEO might sound like a lot of work, but it’s an investment that will pay dividends as your website climbs the ranks and attracts more of the customers you want. And remember, you don’t have to do it alone. If you want to take your SEO efforts to the next level, I’m here to help you get started and make your website shine.
Let’s create some SEO magic together. Drop me a message, and let’s chat about how we can turn your digital presence into the sparkling success it deserves to be!
Why Your Small Business Needs a Freelance Marketing Manager
Running a small business is no small feat. From product development to customer service, your to-do list is endless. And then there’s marketing—a mysterious mix of creativity, strategy, and analytics that’s vital to growth but often feels like another full-time job. That’s where I come in.
As a seasoned Digital Marketing Specialist, I’m here to lighten your load, grow your brand, and transform your marketing chaos into a well-oiled, revenue-driving machine. I’ve worked with powerhouse brands like RAC PLC and Porsche, and I’ve also rolled up my sleeves for small businesses just like yours. Whether you’re navigating Shopify, need help boosting your SEO, or want email campaigns that actually convert, I’m your go-to expert.
Let me show you why hiring me as your freelance marketing manager is the best decision your business will make this year.
Who Am I? (Hint: Not Your Average Marketer)
I’m Steph Briggs, a Digital Marketing Specialist with a proven track record of skyrocketing sales and building unforgettable brands. Over 20 years, I’ve worn many hats: sales manager, business owner, marketing consultant, and even award-winning interior shop Director.
But my superpower? Helping small businesses punch above their weight.
From launching high-street stores into full-fledged eCommerce empires to crafting SEO-friendly copy that gets Google’s attention, I know how to turn big ideas into profitable results.
Brands I’ve Worked With
You’re probably wondering, “What’s your pedigree?” Here’s a sneak peek:
- RAC PLC: Where I sharpened my business development skills, building B2B partnerships that delivered real value and was first promoted to “Marketing Manager”.
- Porsche: Because who wouldn’t want to learn luxury marketing from one of the world’s most iconic brands?
- La Di Da Interiors: My very own small business turned award-winning eCommerce powerhouse. I grew its turnover by a staggering 400% and built a loyal customer base with a 5-star service rating.
Why I’m Perfect for Your Small Business
Let’s face it: hiring a full-time marketing manager isn’t always feasible for small businesses. That’s where my freelance services come in, offering all the expertise without the overheads. Here’s what I bring to the table:
Shopify Savvy
Shopify is my playground. From designing your store to optimising it for conversions, I’ll ensure your eCommerce site isn’t just a pretty face—it’s a sales machine.
SEO Expertise
Think of SEO as the unsung hero of digital marketing. I craft search-engine-friendly content that brings your business out of hiding and into the limelight, driving organic traffic like a boss.
Social Media Magic
Need social media content that stops thumbs mid-scroll? I’ve grown engaged Instagram followings to over 4,000 and Facebook communities to over 10,000. With me, your socials won’t just exist—they’ll thrive.
Email Marketing That Converts
I don’t just write emails; I write emails that sell. With tools like Klaviyo and Omnisend in my arsenal, I’ll create campaigns that your customers can’t wait to open.
Budget-Friendly Brilliance
Not every small business has the budget of a corporate giant—and that’s okay. I’m a pro at making marketing magic happen on a shoestring budget.
How I Deliver Results
Real Talk: It’s Not Just About Numbers
Yes, I’ve increased click-through rates, slashed cost-per-acquisition, and delivered email campaigns with stellar conversion rates. But I also bring something more:
- A Strategic Mindset: I don’t just implement tactics; I build strategies that align with your goals.
- Award-Winning Creativity: My work has been featured in national media like Good Housekeeping and Country Life.
- Relationship Building: I’ve built partnerships with suppliers, secured media coverage, and developed customer loyalty that stands the test of time.
Awards and Achievements
Still on the fence? Let’s talk about accolades:
- Finalist, Test Valley Businesswoman of the Year
- Winner, Best Interiors Shop in Hampshire (twice!)
- Highly Commended, Cutting Your Carbon Footprint Award
- Member of the Chartered Institute of Marketing (MCIM)
What It’s Like to Work with Me
Think of me as your secret weapon. I blend the professionalism of a corporate marketer with the adaptability and tenacity of a small business owner. My approach is:
- Collaborative: Your goals are my goals.
- Transparent: No jargon, no smoke and mirrors—just clear, measurable results.
- Witty: Because who says marketing can’t be fun?
The Bottom Line
Your small business deserves big results, and I’m here to deliver. Whether you’re struggling with SEO, drowning in social media tasks, need a new website or just don’t know where to start, I’ve got the tools, experience, and passion to take your business to the next level.
Ready to Transform Your Marketing?
Let’s make your life easier and your business more profitable. Hire me as your freelance marketing manager today, and let’s start creating the results you’ve always dreamed of.
Drop me a line at steph@stephbriggs.co.uk or call me on 07969 511507.
Time to take the first step towards the marketing glow-up your business deserves. Don’t wait—your future customers are searching for you right now!
Your Essential E-Commerce & SEO Glossary: Decoding the Jargon
Let’s face it: the world of e-commerce and SEO can feel like a whirlwind of acronyms, buzzwords, and downright confusing lingo. If you’ve ever sat through a conversation about “long-tail keywords” or “schema markup” and nodded politely while wondering what on earth they meant, you’re in the right place.
Here’s your no-nonsense, sass-filled cheat sheet to help you master the language of the digital world and actually enjoy it. Yes, you heard me—fun and functional. Let’s go!
SEO (Search Engine Optimisation)
The crown jewel of digital marketing, SEO is all about tweaking your website so Google can’t help but show it off. Think keywords, content magic, and some behind-the-scenes tech wizardry to make your site climb the rankings.
Why it matters: Without SEO, your website is like a shop in the middle of nowhere—beautiful but invisible.
Organic Traffic
The holy grail of website visitors. These are the people who find you naturally, without needing an ad shoved in their face. It’s all about making your site so irresistible that Google can’t help but send people your way.
SERP (Search Engine Results Page)
Basically, the Google leaderboard. If your website isn’t showing up on page one, you’re missing out on a lot of potential customers.
Keywords
The magic words your ideal customers are typing into search engines, hoping to find you. They’re the breadcrumbs that lead people straight to your website.
Pro tip: Focus on keywords your audience actually uses—“eco-friendly jumpers UK” beats “sustainable knitwear solutions” any day.
Meta Description
This is the snappy little snippet that shows up under your link in search results. It’s your chance to grab attention and make people click. Think of it as your website’s pick-up line.
Alt Text (Alternative Text)
The unseen captions that describe your images. Alt text makes your site accessible for visually impaired users and gives you a cheeky SEO boost by letting Google know what your images are about.
Bounce Rate
Picture this: someone lands on your site, takes one look, and scarpers without clicking anything. That’s a bounce. Your bounce rate is the percentage of visitors doing this.
Aim for: A lower bounce rate. If people are leaving your site faster than a toddler in a room full of vegetables, it’s time to fix that!
Backlinks
These are links from other websites that point to yours, like digital high-fives saying, “This site’s worth checking out!” The more credible the source, the better.
Conversion Rate
This is the percentage of visitors who actually do what you want them to do—buy something, sign up for your newsletter, or maybe just give you a virtual thumbs-up.
Top tip: Make your calls-to-action (CTAs) clear, bold, and hard to resist.
Mobile Optimisation
Your website needs to look just as good (and work just as smoothly) on a mobile as it does on a desktop. If it doesn’t, you’re waving goodbye to a huge chunk of potential customers.
Long-Tail Keywords
These are longer, more specific search phrases, like “best vegan leather handbags UK.” Sure, they get fewer searches, but the people searching for them are ready to buy.
SSL Certificate
That little padlock icon next to your website URL? That’s your SSL certificate, proof your site is secure. Google loves it, and so do customers.
Site Speed
Nobody likes waiting, especially not online. If your website takes longer than a couple of seconds to load, visitors will click away faster than you can say “high-speed broadband.”
CRO (Conversion Rate Optimisation)
The art of turning more visitors into paying customers. This might mean tweaking your product pages, rethinking your CTAs, or even just making your checkout process smoother.
Schema Markup
Think of this as a translator for search engines. It’s a bit of code that tells Google what your site’s all about. It’s not glamorous, but it works wonders for your visibility.
Cart Abandonment
When a customer adds things to their basket but doesn’t check out. Infuriating, isn’t it? The trick is to figure out why and fix it—maybe it’s shipping costs, or maybe your checkout process is as confusing as Ikea instructions.
Why Does This Matter?
Knowing your SEO and e-commerce terms isn’t just about sounding smart in meetings—it’s about understanding the tools that can transform your online business. From attracting the right customers to keeping them coming back for more, these terms are the building blocks of success.
Ready to Save Time and Stress?
Mastering SEO is a full-time job, but lucky for you, it’s my job! I’ll help you cut through the jargon, optimise your site, and get it sparkling at the top of the search results.
Skip the headache—let’s make your e-commerce site the success it deserves to be. Get in touch today, and let’s make your online presence shine!
