AI Policy
AI Usage and Transparency Policy
Effective date: 31 May 2025
Last updated: 31 May 2025
At Steph Briggs Marketing, we are committed to delivering the highest quality strategic advice, content, and consultancy services to our clients. As part of our ongoing commitment to innovation and efficiency, we use artificial intelligence (AI) tools to support and enhance our work.
This policy explains how and why we use AI, and reassures you — our valued client — that your data, brand, and business are treated with integrity, confidentiality, and transparency.
Why We Use AI
We use AI tools to:
- Speed up research and analysis
- Enhance content generation and ideation
- Optimise SEO and website copy
- Support brainstorming and creative development
- Improve productivity so we can spend more time on high-value strategic thinking for your business
Our use of AI is always supervised, edited, and quality-checked by our expert human team. You are never receiving generic or automated outputs — only curated, expert advice and content, crafted to meet your goals.
What We Don’t Do
- We don’t use AI to make unsupervised decisions about your brand or business.
- We don’t share your confidential information with open-source or public AI tools.
- We don’t produce fully AI-generated content without professional oversight and editing.
- We don’t use AI in ways that compromise your intellectual property or data privacy.
How We Use AI
Business Intelligence and Analytics
We use AI to analyse market trends, industry data, and client engagement patterns to provide you with more strategic insights and tailored business recommendations that drive your retail success.
Content Creation and Enhancement
AI assists our team in creating reports, presentations, and marketing materials, while always maintaining human oversight to ensure accuracy, relevance, and alignment with your business objectives.
Data Processing and Analysis
Our AI systems help process large datasets to identify trends, opportunities, and insights that inform our strategic recommendations and business intelligence services for your retail operations.
Fraud Prevention
We employ AI security systems to detect and prevent fraudulent activities and security threats, protecting both your sensitive business information and our service infrastructure.
Website and Platform Optimisation
AI analytics help us understand how clients interact with our digital platforms, enabling us to improve functionality, loading speeds, and overall user experience for our B2B services.
Your Data and Privacy
We take data protection seriously. Any proprietary or sensitive information you share with us is treated confidentially and never uploaded to public AI platforms. Where we use AI tools, we do so within secure, privacy-conscious environments that comply with GDPR and other applicable regulations.
Transparency and Collaboration
If AI has played a role in developing your content, strategy, or report, we’ll tell you — not because the quality is lower (it isn’t), but because we believe in being transparent about our creative process.
We’re always happy to answer questions about how AI has been used in your project.
Why This Matters
We believe that AI, when used responsibly and transparently, enhances our work, it doesn’t replace the human insight, industry experience, or personal service that sets Steph Briggs Marketing apart.
We are here to provide you with the best possible support — powered by tech, delivered by experts.
Regulatory Compliance
This policy complies with:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- Electronic Commerce Regulations
- Consumer Rights Act 2015
- Emerging UK AI governance frameworks
About This Policy
This policy demonstrates our commitment to responsible AI use and transparent business practices. We believe that AI should enhance human capabilities, not replace human judgement, and we’re dedicated to using these powerful technologies in ways that benefit our customers while respecting their privacy and rights.
If you’d like to know more about our use of AI or have questions about how it might apply to your project, please contact us at steph@stephbriggs.co.uk
