{"product_id":"the-product-page-fix-shopify-checklist-for-better-conversion-seo","title":"The Product Page Fix: Shopify Checklist for Better Conversion \u0026 SEO","description":"\u003ch2 data-section-id=\"wnkvmi\" data-start=\"295\" data-end=\"362\"\u003eTurn More Visitors Into Customers (Without Spending More on Ads)\u003c\/h2\u003e\n\u003cp data-start=\"364\" data-end=\"413\"\u003eMost Shopify stores don’t have a traffic problem.\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"446\"\u003eThey have a conversion problem.\u003c\/p\u003e\n\u003cp data-start=\"448\" data-end=\"586\"\u003eIf you’re driving people to your website but not seeing the sales you expect, your product pages are usually where things are going wrong.\u003c\/p\u003e\n\u003cp data-start=\"588\" data-end=\"636\"\u003eThis checklist is designed to help you fix that.\u003c\/p\u003e\n\u003ch2 data-section-id=\"4v844q\" data-start=\"643\" data-end=\"682\"\u003eWhat this checklist will help you do\u003c\/h2\u003e\n\u003cp data-start=\"684\" data-end=\"743\"\u003eThis isn’t a generic list you’ll download and forget about.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"794\"\u003eIt’s a practical, step-by-step guide to help you:\u003c\/p\u003e\n\u003cul data-start=\"796\" data-end=\"1071\"\u003e\n\u003cli data-section-id=\"15rhbda\" data-start=\"796\" data-end=\"859\"\u003eImprove your product page SEO so you can be found in Google\u003c\/li\u003e\n\u003cli data-section-id=\"11xrh33\" data-start=\"860\" data-end=\"916\"\u003eWrite better product descriptions that actually sell\u003c\/li\u003e\n\u003cli data-section-id=\"l1gfyp\" data-start=\"917\" data-end=\"961\"\u003eUse imagery properly to build confidence\u003c\/li\u003e\n\u003cli data-section-id=\"198v0ya\" data-start=\"962\" data-end=\"1010\"\u003eMake it easier for customers to buy from you\u003c\/li\u003e\n\u003cli data-section-id=\"18nk3oq\" data-start=\"1011\" data-end=\"1071\"\u003eSpot the small issues that are quietly costing you sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1073\" data-end=\"1149\"\u003eBecause small fixes on product pages often make a big difference to revenue.\u003c\/p\u003e\n\u003chr data-start=\"1151\" data-end=\"1154\"\u003e\n\u003ch2 data-section-id=\"1ey849\" data-start=\"1156\" data-end=\"1172\"\u003eWhat’s inside\u003c\/h2\u003e\n\u003cp data-start=\"1174\" data-end=\"1228\"\u003eYou’ll get a clear, easy-to-follow checklist covering:\u003c\/p\u003e\n\u003cul data-start=\"1230\" data-end=\"1685\"\u003e\n\u003cli data-section-id=\"4aav7u\" data-start=\"1230\" data-end=\"1273\"\u003eProduct titles and keyword optimisation\u003c\/li\u003e\n\u003cli data-section-id=\"4je7nc\" data-start=\"1274\" data-end=\"1324\"\u003eWriting product descriptions in your own voice\u003c\/li\u003e\n\u003cli data-section-id=\"m7hi7s\" data-start=\"1325\" data-end=\"1367\"\u003eShowcasing benefits, not just features\u003c\/li\u003e\n\u003cli data-section-id=\"111xeub\" data-start=\"1368\" data-end=\"1419\"\u003eImage requirements (cut-out, lifestyle, detail)\u003c\/li\u003e\n\u003cli data-section-id=\"pctrcf\" data-start=\"1420\" data-end=\"1459\"\u003eAdd to basket clarity and usability\u003c\/li\u003e\n\u003cli data-section-id=\"1t29lwo\" data-start=\"1460\" data-end=\"1496\"\u003eNavigation and product discovery\u003c\/li\u003e\n\u003cli data-section-id=\"hthyvn\" data-start=\"1497\" data-end=\"1526\"\u003eTrust signals and reviews\u003c\/li\u003e\n\u003cli data-section-id=\"kw8eii\" data-start=\"1527\" data-end=\"1567\"\u003eMeta titles and descriptions for SEO\u003c\/li\u003e\n\u003cli data-section-id=\"y3prqb\" data-start=\"1568\" data-end=\"1596\"\u003eMobile experience checks\u003c\/li\u003e\n\u003cli data-section-id=\"1ufmilu\" data-start=\"1597\" data-end=\"1639\"\u003eStock accuracy and Shopify integration\u003c\/li\u003e\n\u003cli data-section-id=\"1ejl8l9\" data-start=\"1640\" data-end=\"1685\"\u003eCheckout security and customer confidence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1687\" data-end=\"1746\"\u003ePlus a final sense-check question that most retailers skip.\u003c\/p\u003e\n\u003chr data-start=\"1748\" data-end=\"1751\"\u003e\n\u003ch2 data-section-id=\"15dqgbd\" data-start=\"1753\" data-end=\"1768\"\u003eWho it’s for\u003c\/h2\u003e\n\u003cp data-start=\"1770\" data-end=\"1791\"\u003eThis is ideal if you:\u003c\/p\u003e\n\u003cul data-start=\"1793\" data-end=\"2001\"\u003e\n\u003cli data-section-id=\"1k1znal\" data-start=\"1793\" data-end=\"1816\"\u003eRun a Shopify store\u003c\/li\u003e\n\u003cli data-section-id=\"1m52efl\" data-start=\"1817\" data-end=\"1881\"\u003eSell physical products (especially alongside a retail space)\u003c\/li\u003e\n\u003cli data-section-id=\"k9yxzg\" data-start=\"1882\" data-end=\"1936\"\u003eFeel like your website should be performing better\u003c\/li\u003e\n\u003cli data-section-id=\"duwtnj\" data-start=\"1937\" data-end=\"2001\"\u003eAre relying on ads or social media but not seeing the return\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2003\" data-end=\"2105\"\u003eIf that sounds familiar, this will help you get back to basics and fix what’s already in front of you.\u003c\/p\u003e\n\u003chr data-start=\"2107\" data-end=\"2110\"\u003e\n\u003ch2 data-section-id=\"sj9fsd\" data-start=\"2112\" data-end=\"2135\"\u003eBefore you download…\u003c\/h2\u003e\n\u003cp data-start=\"2137\" data-end=\"2327\"\u003eIf you want the full context behind this checklist, including what’s really going wrong in eCommerce right now and why so many stores struggle to convert, you can read the full article here:\u003c\/p\u003e\n\u003cp data-start=\"2329\" data-end=\"2398\"\u003e👉\u003ca href=\"https:\/\/stephbriggs.co.uk\/blogs\/news\/shopify-store-not-converting-fix\" target=\"_blank\" title=\"Product Listing Improvement Blog\" rel=\"noopener\"\u003e Why Your eCommerce Store Isn’t Converting (And How to Fix It)\u003c\/a\u003e\u003ca data-start=\"2332\" data-end=\"2398\" class=\"decorated-link\" rel=\"noopener\" href=\"#\"\u003e\u003cspan aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" aria-hidden=\"true\" data-rtl-flip=\"\" class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-lbtco6v1.svg#304883\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003chr data-start=\"2400\" data-end=\"2403\"\u003e\n\u003ch2 data-section-id=\"n38g61\" data-start=\"2405\" data-end=\"2429\"\u003eA quick reality check\u003c\/h2\u003e\n\u003cp data-start=\"2431\" data-end=\"2522\"\u003eYou don’t need more tools.\u003cbr data-start=\"2457\" data-end=\"2460\"\u003eYou don’t need more platforms.\u003cbr data-start=\"2490\" data-end=\"2493\"\u003eYou don’t need another trend.\u003c\/p\u003e\n\u003cp data-start=\"2524\" data-end=\"2581\"\u003eYou need to make it easier for customers to buy from you.\u003c\/p\u003e\n\u003cp data-start=\"2583\" data-end=\"2628\"\u003eThis checklist will help you do exactly that.\u003c\/p\u003e\n\u003chr data-start=\"2630\" data-end=\"2633\"\u003e\n\u003ch2 data-section-id=\"7odeiw\" data-start=\"2635\" data-end=\"2660\"\u003eNeed help applying it?\u003c\/h2\u003e\n\u003cp data-start=\"2662\" data-end=\"2794\"\u003eIf you’d like a second pair of eyes on your product pages, your Shopify setup or your customer journey, I’d be happy to take a look.\u003c\/p\u003e\n\u003cp data-start=\"2796\" data-end=\"2856\"\u003e👉 \u003ca href=\"https:\/\/stephbriggs.co.uk\/pages\/contact-us\" target=\"_blank\" title=\"Contact Steph Briggs Marketing\" rel=\"noopener\"\u003eGet in touch\u003c\/a\u003e and let’s see what’s holding your store back\u003c\/p\u003e","brand":"Steph Briggs Marketing","offers":[{"title":"Default Title","offer_id":53089902559575,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4083\/3623\/files\/Screenshot2026-03-24at13.54.33.png?v=1774360878","url":"https:\/\/stephbriggs.co.uk\/products\/the-product-page-fix-shopify-checklist-for-better-conversion-seo","provider":"Steph Briggs Marketing","version":"1.0","type":"link"}