{"product_id":"in-depth-website-audit","title":"In-Depth Website Audit and Sales Improvement Report","description":"\u003ch3 data-section-id=\"1ya9ooy\" data-start=\"481\" data-end=\"574\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFind out what is helping your website sell, what is holding it back and what to fix first\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"576\" data-end=\"700\"\u003eYour website may look perfectly respectable, but that does not necessarily mean it is working hard enough for your business.\u003c\/p\u003e\n\u003cp data-start=\"702\" data-end=\"890\"\u003eCustomers might be struggling to find the right product, missing important information, losing confidence before checkout or leaving because the buying journey feels harder than it should.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"1135\"\u003eMy in-depth website audit gives you an experienced, honest review of your website from both a marketing and commercial perspective. I look at your site through the eyes of your customers, while also considering SEO, usability, trust and sales.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1276\"\u003eYou will receive a detailed, personalised report showing what is working, what needs improvement and where the strongest opportunities lie.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ivlbgg\" data-start=\"1278\" data-end=\"1314\"\u003eWhat will the audit help you do?\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1350\"\u003eThe audit is designed to help you:\u003c\/p\u003e\n\u003cul data-start=\"1352\" data-end=\"1847\"\u003e\n\u003cli data-section-id=\"c12m98\" data-start=\"1352\" data-end=\"1405\"\u003emake it easier for customers to find what they need\u003c\/li\u003e\n\u003cli data-section-id=\"2t51uh\" data-start=\"1406\" data-end=\"1453\"\u003eimprove trust and confidence in your business\u003c\/li\u003e\n\u003cli data-section-id=\"zj5q8r\" data-start=\"1454\" data-end=\"1492\"\u003estrengthen product and service pages\u003c\/li\u003e\n\u003cli data-section-id=\"1lh8cez\" data-start=\"1493\" data-end=\"1538\"\u003eidentify where visitors may be dropping out\u003c\/li\u003e\n\u003cli data-section-id=\"qchfzm\" data-start=\"1539\" data-end=\"1597\"\u003eimprove the journey from homepage to enquiry or checkout\u003c\/li\u003e\n\u003cli data-section-id=\"12ym1n9\" data-start=\"1598\" data-end=\"1660\"\u003espot opportunities to increase sales and average order value\u003c\/li\u003e\n\u003cli data-section-id=\"1mmema3\" data-start=\"1661\" data-end=\"1707\"\u003estrengthen your SEO and visibility on Google\u003c\/li\u003e\n\u003cli data-section-id=\"16zonso\" data-start=\"1708\" data-end=\"1776\"\u003eprioritise the changes most likely to make a commercial difference\u003c\/li\u003e\n\u003cli data-section-id=\"nuu49t\" data-start=\"1777\" data-end=\"1847\"\u003eavoid wasting money on unnecessary design changes, apps or marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1849\" data-end=\"2019\"\u003eYou will not receive a generic checklist or a report full of technical jargon. Every recommendation will be based on your website, your customers and your business goals.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ya49bl\" data-start=\"2021\" data-end=\"2042\"\u003eWhat is included?\u003c\/h3\u003e\n\u003cp data-start=\"2044\" data-end=\"2087\"\u003eYour website audit may include a review of:\u003c\/p\u003e\n\u003cul data-start=\"2089\" data-end=\"2621\"\u003e\n\u003cli data-section-id=\"1wjhdgz\" data-start=\"2089\" data-end=\"2131\"\u003ehomepage messaging and first impressions\u003c\/li\u003e\n\u003cli data-section-id=\"tmwi9b\" data-start=\"2132\" data-end=\"2163\"\u003enavigation and menu structure\u003c\/li\u003e\n\u003cli data-section-id=\"xt0edx\" data-start=\"2164\" data-end=\"2194\"\u003emobile and desktop usability\u003c\/li\u003e\n\u003cli data-section-id=\"4gctmc\" data-start=\"2195\" data-end=\"2210\"\u003ewebsite speed\u003c\/li\u003e\n\u003cli data-section-id=\"1tdlj4p\" data-start=\"2211\" data-end=\"2249\"\u003eproduct, service or collection pages\u003c\/li\u003e\n\u003cli data-section-id=\"9xorh8\" data-start=\"2250\" data-end=\"2267\"\u003ecalls to action\u003c\/li\u003e\n\u003cli data-section-id=\"1s5acxz\" data-start=\"2268\" data-end=\"2308\"\u003etrust signals, reviews and reassurance\u003c\/li\u003e\n\u003cli data-section-id=\"rv4b7l\" data-start=\"2309\" data-end=\"2351\"\u003ecustomer journey and checkout experience\u003c\/li\u003e\n\u003cli data-section-id=\"ergkq9\" data-start=\"2352\" data-end=\"2399\"\u003eopportunities for cross-selling and upselling\u003c\/li\u003e\n\u003cli data-section-id=\"11vgbvl\" data-start=\"2400\" data-end=\"2434\"\u003eSEO titles and meta descriptions\u003c\/li\u003e\n\u003cli data-section-id=\"1oyi9qg\" data-start=\"2435\" data-end=\"2469\"\u003ewebsite copy and brand messaging\u003c\/li\u003e\n\u003cli data-section-id=\"10jvz1v\" data-start=\"2470\" data-end=\"2502\"\u003eblog and content opportunities\u003c\/li\u003e\n\u003cli data-section-id=\"m92vy6\" data-start=\"2503\" data-end=\"2538\"\u003eemail sign-up and lead generation\u003c\/li\u003e\n\u003cli data-section-id=\"1e5xc8z\" data-start=\"2539\" data-end=\"2581\"\u003ewholesale or trade pages, where relevant\u003c\/li\u003e\n\u003cli data-section-id=\"1upxmgf\" data-start=\"2582\" data-end=\"2621\"\u003equick wins and longer-term priorities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2623\" data-end=\"2717\"\u003eI will also highlight what is already working well, so you know what to retain and build upon.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1kdgzzu\" data-start=\"2719\" data-end=\"2744\"\u003eWhat you will receive\u003c\/h3\u003e\n\u003cp data-start=\"2746\" data-end=\"2796\"\u003eYou will receive a detailed PDF report containing:\u003c\/p\u003e\n\u003cul data-start=\"2798\" data-end=\"3005\"\u003e\n\u003cli data-section-id=\"1cgzweu\" data-start=\"2798\" data-end=\"2834\"\u003eclear findings and recommendations\u003c\/li\u003e\n\u003cli data-section-id=\"1mdadx1\" data-start=\"2835\" data-end=\"2862\"\u003eexamples of problem areas\u003c\/li\u003e\n\u003cli data-section-id=\"jb3jdj\" data-start=\"2863\" data-end=\"2902\"\u003epractical suggestions for improvement\u003c\/li\u003e\n\u003cli data-section-id=\"15t993\" data-start=\"2903\" data-end=\"2921\"\u003epriority actions\u003c\/li\u003e\n\u003cli data-section-id=\"l2f8j2\" data-start=\"2922\" data-end=\"2934\"\u003equick wins\u003c\/li\u003e\n\u003cli data-section-id=\"18ykk5l\" data-start=\"2935\" data-end=\"2962\"\u003elonger-term opportunities\u003c\/li\u003e\n\u003cli data-section-id=\"1enki72\" data-start=\"2963\" data-end=\"3005\"\u003eexplanations of any technical terms used\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3007\" data-end=\"3119\"\u003eThe report is written in plain English, so you will understand not only what needs changing, but why it matters.\u003c\/p\u003e\n\u003ch3 data-section-id=\"as2izy\" data-start=\"3121\" data-end=\"3141\"\u003eWho is this for?\u003c\/h3\u003e\n\u003cp data-start=\"3143\" data-end=\"3167\"\u003eThis audit is ideal for:\u003c\/p\u003e\n\u003cul data-start=\"3169\" data-end=\"3450\"\u003e\n\u003cli data-section-id=\"117f07h\" data-start=\"3169\" data-end=\"3192\"\u003eindependent retailers\u003c\/li\u003e\n\u003cli data-section-id=\"yfiy9s\" data-start=\"3193\" data-end=\"3215\"\u003eecommerce businesses\u003c\/li\u003e\n\u003cli data-section-id=\"3elgsz\" data-start=\"3216\" data-end=\"3240\"\u003eShopify website owners\u003c\/li\u003e\n\u003cli data-section-id=\"zculos\" data-start=\"3241\" data-end=\"3271\"\u003ebricks-and-clicks businesses\u003c\/li\u003e\n\u003cli data-section-id=\"notn5j\" data-start=\"3272\" data-end=\"3294\"\u003eproduct-based brands\u003c\/li\u003e\n\u003cli data-section-id=\"odttid\" data-start=\"3295\" data-end=\"3315\"\u003eservice businesses\u003c\/li\u003e\n\u003cli data-section-id=\"iz4q60\" data-start=\"3316\" data-end=\"3361\"\u003ebusinesses preparing for a website redesign\u003c\/li\u003e\n\u003cli data-section-id=\"qpp0se\" data-start=\"3362\" data-end=\"3450\"\u003ebusiness owners who know their website could work harder but are unsure where to begin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1mheqtn\" data-start=\"3452\" data-end=\"3485\"\u003eWhat happens after you order?\u003c\/h3\u003e\n\u003cp data-start=\"3487\" data-end=\"3633\"\u003eOnce you have purchased the audit, I will send you a short questionnaire to learn more about your business, customers, goals and current concerns.\u003c\/p\u003e\n\u003cp data-start=\"3635\" data-end=\"3705\"\u003eI will then carry out the review and prepare your personalised report.\u003c\/p\u003e\n\u003cp data-start=\"3707\" data-end=\"3795\" class=\"\"\u003e\u003cstrong data-start=\"3707\" data-end=\"3795\"\u003eYour completed audit will be delivered within 5-15 working days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3797\" data-end=\"3922\"\u003eA follow-up call can be included or offered separately to talk through the findings and help you decide what to tackle first.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1lvbfk4\" data-start=\"123\" data-end=\"168\" class=\"PDq2pG_selectionAnchorContainer\"\u003eIs this audit suitable for every website?\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"170\" data-end=\"304\"\u003eThis product is priced for a small to medium-sized business website or ecommerce store with a manageable number of pages and products.\u003c\/p\u003e\n\u003cp data-start=\"306\" data-end=\"515\"\u003eLarger ecommerce websites, wholesale websites, multi-site businesses, international stores or websites with particularly complex functionality may require a more extensive review and will be quoted separately.\u003c\/p\u003e\n\u003cp data-start=\"517\" data-end=\"717\"\u003ePlease get in touch before purchasing if you are unsure whether your website falls within the standard audit scope. I will confirm the most appropriate option and provide bespoke pricing where needed.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1pucm9v\" data-start=\"3924\" data-end=\"3969\"\u003eA clearer website. A more confident plan.\u003c\/h3\u003e\n\u003cp data-start=\"3971\" data-end=\"4064\"\u003eThis audit will not simply tell you that your font is too small or your images need changing.\u003c\/p\u003e\n\u003cp data-start=\"4066\" data-end=\"4224\"\u003eIt will help you understand whether your website is clearly explaining what you offer, building enough trust, guiding customers properly and supporting sales.\u003c\/p\u003e\n\u003cp data-start=\"4226\" data-end=\"4367\"\u003eYou will come away with a clear, commercially focused plan for improving your website, without needing to become a technical expert yourself.\u003c\/p\u003e\n\u003cp data-start=\"4226\" data-end=\"4367\"\u003e\u003cmeta charset=\"utf-8\"\u003ePurchase your in-depth website audit and find out what your website needs to do next.\u003c\/p\u003e","brand":"Steph Briggs Marketing","offers":[{"title":"Default Title","offer_id":54037161017687,"sku":null,"price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4083\/3623\/files\/WebsiteAuditProductImage.png?v=1784157878","url":"https:\/\/stephbriggs.co.uk\/products\/in-depth-website-audit","provider":"Steph Briggs Marketing","version":"1.0","type":"link"}