{"product_id":"browser-to-buyer-conversion-checklist","title":"Browser-to-Buyer Conversion Checklist","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eGetting more eyes on your business is only useful if some of those people go on to buy.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI created this free Browser-to-Buyer Conversion Checklist following my Enterprise Nation \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eTurning Browsers Into Buyers: Practical Marketing That Converts\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e webinar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s designed to help small business owners take a fresh look at what happens \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eafter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e someone discovers their business, whether that’s through a website, social media, a physical shop, an event or a pop-up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause visibility is only the beginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eUse the checklist to spot where you could be losing customers\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWork through five key areas of your customer journey:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGet understood\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – is it immediately clear what you offer, who it’s for and why someone should choose you?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBuild trust\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – are you giving customers enough reassurance and proof to feel confident buying?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReduce friction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – are you accidentally making it harder than it needs to be to take the next step?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHelp people choose\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – are your products, offers and messaging making decisions easier?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFollow up properly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – what happens after someone shows interest or buys from you?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach section includes practical questions to audit your own marketing, plus a simple action you can take to improve it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis isn't a 37-page ebook you'll download with good intentions and never open again. It's a practical checklist you can use to identify the small changes that could make a meaningful difference to conversion.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBefore you spend more money getting found…\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMake sure you're making the most of the attention you already have.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDownload the free Browser-to-Buyer Conversion Checklist and choose your first three improvements.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Steph Briggs Marketing","offers":[{"title":"Default Title","offer_id":54750703157591,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4083\/3623\/files\/Browser_to_Buyr_Retail_Checklist.png?v=1787650535","url":"https:\/\/stephbriggs.co.uk\/products\/browser-to-buyer-conversion-checklist","provider":"Steph Briggs Marketing","version":"1.0","type":"link"}